Shortly after moving to Richmond, Virginia, in 2009, Derek Cha brought the West-Coast frozen yogurt trend to his new home by opening the first sweetFrog store. In addition to a variety of frozen yogurt flavors and toppings, sweetFrog locations offer waffle cones and bowls, Belgian waffles, banana splits and parfaits.The total investment necessary to begin operation of a sweetFrog Shop is $231,500 - $477,500 for a Shop in Traditional Venue, $95,600 - $304,000 for a Kiosk Shop or Standard Floor Plan Shop in Non-Traditional Venue and $122,400 - $219,300 for a Truck.#23 on Entrepreneur's ranking of the top 150 franchises offering incentives and other programs to help veterans become franchiseesSeeking new franchise units throughout the U.S., Africa, Asia, Australia/New Zealand, Canada, Central America, Eastern Europe, Middle East, Mexico, Philippines, South America and Western Europe Veteran Incentives 25% off franchise fee (50% off in May and November)