sweetFrog vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of sweetFrog vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  sweetFrog Bruster's Real Ice Cream
Investment 95600 - 477500 229200 - 1315000
Franchise Fee 0
Royalty Fee 5% 5%
Advertising Fee 1.50% 3%
Year Founded 2009 1989
Year Franchised 2012 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  sweetFrog Bruster's Real Ice Cream
Experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options
  sweetFrog Bruster's Real Ice Cream
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  sweetFrog Bruster's Real Ice Cream
Training On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed On-The-Job Training: 68 hours Classroom Training: 12 hours
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators). Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans
  sweetFrog Bruster's Real Ice Cream
US Expansion Nationwide, Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion Nationwide,
International Expansion Worldwide,

Start-Up Costs and Fees Mobile
Investment
sweetFrog
Bruster's Real Ice Cream
Franchise Fee
sweetFrog
Bruster's Real Ice Cream
Royalty Fee
sweetFrog 5%
Bruster's Real Ice Cream 5%
Advertising Fee
sweetFrog 1.50%
Bruster's Real Ice Cream 3%
Year Founded
sweetFrog 2009
Bruster's Real Ice Cream 1989
Year Franchised
sweetFrog 2012
Bruster's Real Ice Cream 1993
Term Of Agreement
sweetFrog 10 years
Bruster's Real Ice Cream 10 years
Renewal Fee
sweetFrog
Bruster's Real Ice Cream


Business Experience Requirements
Experience
sweetFrog
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options
 
Franchise Fees
sweetFrog
Bruster's Real Ice Cream
Start-up Costs
sweetFrog
Bruster's Real Ice Cream
Equipment
sweetFrog}
Bruster's Real Ice Cream
Inventory
sweetFrog
Bruster's Real Ice Cream
Receivables
sweetFrog
Bruster's Real Ice Cream
Payroll
sweetFrog
Bruster's Real Ice Cream

Training & Support
Training
sweetFrog On-The-Job Training: 24 hours Classroom Training: 24 hours Additional Training: As needed
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Support
sweetFrog Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
sweetFrog Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
sweetFrog 50% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 2 - 4. Absentee ownership of franchise is allowed. (50% of current franchisees are owner/operators).
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans
US Expansion
sweetFrog Nationwide,
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
sweetFrog Nationwide,
Bruster's Real Ice Cream
International Expansion
sweetFrog Worldwide,
Bruster's Real Ice Cream