di lishi is the creation of Marlo Francis from Asheboro, NC. Her first experience with frozen yogurt came after her son told her about discovering the self-serve concept in a neighboring state when he left for college - and he was eager for her to try it when she planned her next visit. Before that could happen, though, Marlo happened upon a bar for herself, while travelling to a larger city near her hometown. After several repeat visits - including eventually traveling to see her son and trying the yogurt bar in his college town, it didn t take long before she began dreaming about opening a shop of her own - one that reflected her unique interpretation of the concept. She wanted to create an environment that invited people to come in and stay awhile. She wanted to serve the finest yogurt and toppings that she could find, as well as a way to regularly contribute to the community around her.After all of her hard work, the result was di lishi! She built her model on what have become the three foundational pillars of the company: - good for the body- good for the environment - good for the community. With these pillars firmly in place, di lishi has been a success from the start! Fortifying these three pivotal pillars has made di lishi, what Marlo calls, --fro-yo recession-proof-- - meaning it s built to stand the test of time, instead of being just another quick cookie cutter following a trend. We, at di lishi, are firm believers in our product and concept - and we are committed to helping you make your store profitable today and in the future.Veteran Incentives $5,000 off franchise fee