- 18 August, 2004 -

Lots of kids are sporting milk mustaches these days at Wendy's. Wendy's now offers families the option of substituting milk and a fruit cup for soft drinks and French fries in their Kids' Meal. Families can now substitute eight-ounce, single serve plastic containers of reduced fat (2%) white or lowfat (1%) chocolate milk and a four-ounce cup of mandarin oranges at no additional charge. The items can also be ordered a la carte. Just one month after nationally introducing these new options, Wendy's announced today that weekly milk sales have exceeded one million units for the first time. Prior to making the new options available, sales of white milk in traditional paper cartons averaged around 65,000 units. Flavored milk was not available. Company research also shows that almost 425,000 mandarin orange cups are being ordered each week, with growth continuing. "More than ever, parents are looking for additional nutritious choices for their children. It's clear our new Kids' Meal options are something that families like and appreciate," said Tom Mueller, president, Wendy's North America. "The initial response has been tremendous." Wendy's is the first quick-service restaurant chain to feature the American Dairy Association's 3-A-Day logo on its milk labels, encouraging people to consume three daily servings of milk, cheese or yogurt. Wendy's Old Fashioned Hamburgers was founded in 1969 by Dave Thomas and is the third-largest quick-service hamburger chain in the world with 6,535 restaurants in North America and international markets.

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