Carrollton, Texas - 30 September, 2004 -

Palm Beach Tan, one of the fastest growing tanning salon franchises in the country, has selected Blanchard Schaefer Advertising & Public Relations as its public relations firm of record, and The Loomis Agency as its advertising agency of record. "Palm Beach Tan is rapidly becoming the best provider of tanning and tanning related services in the world. Our marketing mission is to support and build this position," said Bill Spae, CEO, Palm Beach Tan. "The marketing efforts led by Blanchard Schaefer and Loomis will enable us to realize and maintain this category ranking." Blanchard Schaefer will create and lead Palm Beach Tan's national and local public relations efforts. Additionally, Blanchard Schaefer will counsel Palm Beach Tan on its strategic branding, store development and training development. "Our agency always focuses on strategy we take a comprehensive look at the unique business needs of each client and then deliver crystal clear messaging to their customers and prospects," said Ken Schaefer, principal, Blanchard Schaefer. "Our strategic thinking is what sets us apart and is what ultimately drew Palm Beach Tan to us." The Loomis Agency will be responsible for Palm Beach Tan's advertising communications planning and placement in print, television, radio and in-store materials. Loomis will also oversee Web development and execution, local store marketing and special promotions. "We're excited to be the advertising agency of record for Palm Beach Tan. The company has aggressive growth plans and they'll rely heavily on our efforts to drive retail traffic to support that growth," said Mike Sullivan, president, The Loomis Agency. About Palm Beach Tan Palm Beach Tan, based in Carrollton, Texas, is one of the largest owners/operators of tanning salons in the United States. Currently 66 bright, clean, inviting Palm Beach Tan stores are in the United States and continues to expand rapidly across the nation. All Palm Beach Tan locations feature state-of-the-art tanning equipment from leading manufacturers and a choice of UV and Mystic Tan UV-free tanning options. Palm Beach Tan offers unlimited tanning and no contracts for a guaranteed experience. For more information visit www.palmbeachtan.com.

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