- 1 May, 2005 -

Now available in Mr. Goodcents Subs & Pastas restaurants, new Goodcents Gold is a premium multi-grain bread with an impressive nutritional facts chart. The comparison of a loaf of Goodcents Gold to the 6-inch size breads offered by a leading national sub shop chain showed Goodcents Gold has less calories; less grams of saturated fat, less carbohydrates and over 17 times less sugar; as well as the same or less cholesterol milligrams. The new Goodcents Gold bread has more grams of protein and 4 to 5 times more dietary fiber. Goodcents Gold bread contains 69% of the daily-recommended intake for dietary fiber and 36% of the daily-recommended protein, with no trans fats and only 10.3 net carbs. It sounds like a product that is too good to be true, but that?s exactly what the new Goodcents Gold bread is and it tastes great, too. "It is an excellent choice for the health conscious customers trying to maintain a balanced lifestyle," stated Colleen O'Toole, a registered dietitian and co-owner/operator of a Mr. Goodcents franchise in Tucson, Arizona. These claims are all associated with healthy eating, weight management and a lower risk for heart disease. "I am astonished at the fiber content of this bread and can?t think of any other quick-serve restaurant menu item that contains this much fiber," added O?Toole. "I feel great about offering consumers this healthy, new bread option." In the executive summary of the 2005 Dietary Guidelines for Americans, one of the key recommendations is to "Consume 3 or more ounce-equivalents of whole-grain products per day, with the rest of the recommended grains coming from enriched or whole-grain products. In general, at least half the grains should come from whole grains." The summary also points out that recommendations are based on a preponderance of scientific evidence and should be implemented as a whole. Taken together, they encourage most Americans to eat fewer calories, be more active and make wiser food choices. The Dietary Guidelines is an analysis of new scientific information by the Dietary Guidelines Advisory Committee (DGAC) and the U.S. Department of Agriculture (USDA). Experts stress that a balanced diet with exercise is important to one's physical and mental well being, and is one that is sustainable, long term. In the past few years, the popularity of high-protein/low-carb dieting has made many individuals steer clear of breads and other grain products. "I believe that the new Dietary Guidelines will change that," said O?Toole, "and while Goodcents Gold is not a whole grain product, we believe that the high fiber and protein levels, along with the other nutritional facts makes this bread a truly "wiser food choice." Mr. Goodcents subs are available on Goodcents Gold bread as a premium sandwich with 1/4 lb. (4 ounces) of meat. The current half sub on white or wheat bread contains 3 ounces of freshly sliced meat. The week of March 14, 2005, new Goodcents Gold will be available in over 120 Mr. Goodcents restaurants system wide. The Mr. Goodcents Franchise System operates restaurants in Arkansas, Arizona, Colorado, Florida, Illinois, Iowa, Kansas, Missouri, Nebraska, Oklahoma and South Dakota, with additional restaurants coming soon to Nevada, California and Ohio. The Franchise System headquarters is located in DeSoto, Kansas.

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