- 1 September, 2005 -

Thomas E. Hurford has been appointed acting chief executive officer of Help-U-Sell Real Estate as the fast-growing residential sales company embarks on a major restructuring program. In addition to Hurford's appointment, Eric Kufel, chairman of the board and immediate past president of Poore Brothers, Inc (SNAK; http://www.poorebrothers.com/) a Small Cap publicly traded company, has been elected to the board of directors. Kufel brings his experience as a proven brand builder and significant business depth to his position. Kufel joins board chairman Bradley J. Crandall and board member Larry R. Polhill of American Pacific Financial Corporation (http://www.ampac.com/) in spearheading the company's refocused strategy on brand development, growth and an enhanced level of service. Ash Asensio, who holds a CPA and MBA, assumes the positions of chief financial officer and chairman of the newly formed audit committee. Dale Strack has been newly elected to the position of Executive Vice President. Former company president Rick O'Neil is expected to have an ongoing role with the company. "The public's overwhelming acceptance of the Help-U-Sell set-fee real estate model has accelerated well beyond our original projections," Crandall said. "Our success is confirmed by our strong financial position and the sale of our 825th franchise, which represents growth of 900 percent since 1999." "We are very proud of what the company has achieved thus far and excited about the new team that is uniquely qualified to sustain the rapid growth and support the expanding infrastructure required by that growth," Hurford said. "The company's continued success rests in our fee for service format for home buyers and sellers and further supporting our burgeoning network of regional directors and franchisees." As part of this initiative, the company has also expanded the administrative staff and office space at its new Corporate Headquarters in Castle Rock, CO. Help-U-Sell Real Estate offers home sellers an alternative to paying a traditional commission. Help-U-Sell differs from traditional brokers not in the level of services provided but in the dollar amount that consumers pay for those services. Help-U-Sell has been ranked by Entrepreneur Magazine as the fastest growing real estate franchise in the country.

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