Oklahoma City, Ok - 17 October, 2001 -

Golf USA’s vice president of sales and marketing, Bill Overstreet, announced today that the company will rollout a layaway-centered, Christmas ad campaign to its franchised stores worldwide this year, a first in the company’s recent history. The campaign will be based upon a small down payment and no interest program for purchases. “With the advent of the credit card, layaway programs have almost become extinct,” said Overstreet. Although layaway programs have been underutilized by consumers in the past two decades, the company believes that their no interest layaway offer will appeal to the cautious consumer who is wary of accumulating high interest debt in the current uncertain economy. Overstreet reported that he could not remember a time when the entire chain had centered their Christmas ads on layaway. “We are trying to make it as easy as possible for our customers to get what they want,” he said. He went on to predict that the popularity of layaway programs could make a comeback this year. The ads will run in newspapers across the United States and abroad, and will also be supported by in-store signage. About Golf USA. Golf USA, Inc. is an international franchisor of golf specialty stores with over 100 stores in 40 states, as well as in Belgium, Canada, Chile, Puerto Rico, and Sweden. Incorporated in 1986 and headquartered in Oklahoma City, Oklahoma, the company was recently purchased by a management team with nearly 120 years of combined retail experience. The company assists its franchisees in every aspect of opening a Golf USA store, from site selection to merchandising. The streamlined concept is based around clean and attractive stores with a buyer friendly ‘try before you buy’ philosophy. More information on Golf USA, Inc. can be obtained at http://www.golfusainc.com.

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