Chattanooga, Tennessee - 1 June, 2004 -

Brian and Jamey Elrod, Owners of Educational Outfitters, Inc. are pleased to announce their latest business venture. They have formed CustomLogo Outfitters, a natural offspring of their successful National Franchise Company, Educational Outfitters, Inc. This new division will strictly focus on providing their current educational institutions, as well as businesses, corporations and private enterprise a unique and professional marketing approach through the use of a variety of custom and personalized merchandise. Our current clientele created the need for us to expand our company. Many of our educational clients were constantly requesting promotional items. We provide their students with approved uniform apparel so to provide them with additional personalized “spirit” items was a natural”, said Ms. Elrod. This demand led to further study and we learned that many businesses and corporations have the same desires. They need to create their own distinct brand awareness, which can easily be done with the proper promotional items. Initially, we learned there were many companies that provide promotional merchandise, but there are few that offer a professional promotional plan. Businesses need someone to devise an outline that can best economically divide their annual budget for promotional merchandise, not just someone to sell them pens or key chains. Many companies have expressed a need for more variety, planned purchases, and promotional merchandise that provide maximum benefit”, said Mr. Elrod. CustomLogo Outfitters will be able to do this. They are members of Advertising Specialty Institute (ASI), one of the largest novelty and promotional merchandise distribution companies in the United States. This membership will insure their ability to offer selection, advanced proposal capabilities and unlimited distribution options. Few companies possess this distinct membership. This same Division, CustomLogo Outfitters, is one more source of revenue available to its National Franchise Company. Educational Outfitters, the parent company of CustomLogo Outfitters, is providing its many Franchisees the ability to take advantage of their membership and expertise in this business. They too, will be able to provide their customer base this same diverse product and service through all of their locations. To see some of the many promotional items available check out the website at www.customlogooutfitters.com, or just call 877-814-1222. Educational Outfitters provides school uniforms, embroidery, screen printing services and promotional products to schools and businesses. Our goal is to become the place of choice to buy school apparel and accessories. We offer trendy stores in retail centers that provide great service with a full inventory of dress code school apparel stocked year around. In addition, we also offer a full range of embroidery and logo services for clothing and various other products. Educational Outfitters growth can be contributed to their solid business model of providing value and service in a growing and underserved marketplace.

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