- 15 September, 2002 -

In an important development for Cardsmart, the national greeting card and gift store company was accepted into The Franchise Registry, which makes all Cardsmart franchisees and applicants for Cardsmart franchises, eligible for a streamlined loan application process of the Small Business Administration. Petter Etholm, President of Cardsmart Retail Corporation, said, "This is another milestone in the history of Cardsmart, which is realizing strong and consistent growth, in that our Cardsmart franchisees and business people applying for Cardsmart franchisee status are now eligible for a quick and efficient approval process by the Small Business Administration for any loans they may need to structure their financial strategy to become a Cardsmart franchisee. The Franchise Registry is a good example of how the SBA helps small business owners through the cooperation between government and industry." Cardsmart card and gift shops are expanding through franchisees who appreciate and hope to capitalize upon the Cardsmart strategic positioning of offering half-price sales every day of the year on the entire line of cards, and select gifts, in beautifully decorated and elegantly appointed store environments. Located in shopping centers across the nation, Cardsmart is a fast growing chain of franchised stores that cater to consumers' gift and card needs. Created to compete with the pricey card and gift chains that have higher prices, Cardsmart brings consumers everyday value in a beautiful store setting. Cardsmart is community and customer-minded. Recently, the company announced that it would be distributing free American flag posters to its customers in memory of the victims and to honor the anniversary of the tragic events of September 11, 2001, just as it did immediately after the events of last year. Featuring a full-line of beautifully designed greeting cards by Paramount Cards Inc., Cardsmart has a value-oriented strategy that has developed an expanding base of loyal and appreciative consumers. Headquartered in Pawtucket, RI, Cardsmart is a national chain of franchised and company-owned stores that offer consumers everyday half-price sales for cards and select gifts in beautiful stores, typically in strip center settings. Cardsmart stores serve consumers across America, and based on the company's strong growth over the past several years, the Cardsmart franchise family is expected to grow at a record pace. For More Information: Contact: Frank Feely, Vice President, Franchise Development Cardsmart Retail Corporation 400 Pine Street Pawtucket, RI 02860 Phone 800-343-2239 ext. 2250 or Brian Dobson Dobson Communications 203-894-9240 BrianDobson@DobsonPR.com

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