- 25 February, 2004 -

Baja Fresh Mexican Grill today announced it will offer eight of its locations in Northern California for a full day fundraiser for the Boy Scouts of America Santa Clara Council. On February 26th, from 11am - 9pm, the San Jose Blossom Hill, Bernal, Campbell, San Jose, Cupertino, Palo Alto, Sunnyvale and Santa Clara-Rivermark Baja Fresh restaurants will donate 15% of proceeds to this very important cause. The Boy Scouts of America Santa Clara Council serves more than 11,500 young people in more than 400 packs, troops and posts. With more than 4,000 volunteers, it is one of the county's most successful community resources and one of the key factors in preparing its youth membership to make the right choices in life. Other programs and services offered by the Council include Ethics in Action, Learning for Life, and Operation First Class. Additionally, preventative programs such as Youth Protection and Child Abuse Prevention, Drugs: A Deadly Game, and Crime Prevention help stem the spread of destructive behaviors in our community. The Council serves all of Santa Clara County, except for the cities of Mountain View, Los Altos and Palo Alto. Year-round, Baja Fresh Mexican Grill holds local fundraising events and supports national charities and cause-related organizations. Active at entertainment award shows with their "Celebrities for Charity" program, Baja Fresh has been a strong supporter of various charities including the Grammy Foundation's MusiCares and Athletes and Entertainers for Kids. Baja Fresh gives with its food as well as funds, feeding Emergency Room Doctors and Nurses across the nation for the past two years on Christmas Eve as well as the staff at Veterans Hospitals on Memorial Day. In addition to supporting the Boy Scouts this year, Baja Fresh is also offering its storefronts and patios to girls from the Girl Scouts of Angeles as a venue to help reach their cookie goals. Baja Fresh is the defining standard in high quality, quick casual Mexican Cuisine. The fresh, high quality ingredients and unique flavors earn it the highest sales per restaurant in the category of Mexican Quick Casual. According to Technomic, Baja Fresh also has the highest ratings in their category for freshness and flavorful food. They are the second fastest growing Mexican restaurant concept and the fourth fastest growing restaurant concept in America. Founded in 1990 in Southern California, Baja Fresh has more than 300 company-owned and franchised locations in 23 states. With phone ahead, takeout, and dine-in convenience, Baja Fresh offers a variety of made-to-order burritos, tacos, fajitas, enchiladas and salads, with self-service bar offering handcrafted salsas. Known for its intensely loyal customers and enthusiastic word of mouth, Baja Fresh has also introduced the "Lifestyle Choices!" menu that provides new menu choices that are even lower in calories and fat and higher in protein and fiber. To locate the Baja Fresh location nearest you, call (877) BAJA-FRESH or visit the website www.bajafresh.com Contact: Christine Shaw Rogers&Cowan 310-201-8898 cshaw@rogersandcowan.com

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