Red Lion Hotels and Inns Franchise

Results Oriented. Growth Driven. With over 50 properties open or under development, Red Lion has positioned itself for sustainable growth. Important to the chain's lasting success is the redefinition of brand segmentation and strengthened brand identity for both Red Lion Hotels and Red Lion Inns & Suites, along with the addition of the Leo Hotel Collection, a collection of unique, boutique, historic and/or destination hotels. Publicly traded on the NYSE (RLH), Red Lion is an owner, operator and franchisor. Red Lion grew out of the Pacific Northwest with historic roots dating back more than 50 years and is showing hotel owners how they can tap into their deep experience. More hoteliers are finding that franchise partners with skin in the game truly have their franchisees' return on investment in mind. As owners, Red Lion never asks their franchisees to do anything that as a company they would not do for their own properties. The biggest benefit for hotel owners is the ability to plug their properties into a finely tuned franchise system that offers franchisees the highest level of support including access to industry leading technology, business intelligence and revenue management systems. With a keen eye on the market, Red Lion's new consumer website creates direct interaction with guests, offers local experiences and provides an improved booking engine. The locally inspired experience carries through to the service culture at the property and brings the website's local focus full circle, creating a impactful point of differentiation that helps build guest loyalty. Join a growing brand that takes pride in ownership too. Which Red Lion is right for you? If you are an owner of an independent hotel, or have a franchise agreement about to expire and would like to review franchise Opportunities, please contact: Mike Castro, Vice President Brand Services Red Lion Hotels Corporation 201 W North River Dr., Suite 100, Spokane, WA 99201 509-777-6326 (office) 509-464-9896 (mobile) 509-325-7324 (fax) mike.castro@redlion.com Steve KrebsSteve Krebs, Director, Lodging Development Red Lion Hotels Corporation 201 W North River Dr., Suite 100, Spokane, WA 99201 505-306-0073 (mobile) 509-325-7324 (fax) steve.krebs@redlion.comThe total investment necessary to begin operation of a 125-room Red Lion Inn & Suites Hotel with a minimal food and beverage offering is estimated to range between $8,431,750 to $12,448,000 for new development and $586,500 to $2,709,000 for conversion hotels. These amounts include $65,500 to $89,500 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes. The total investment necessary to begin operation of a 250-room full service Red Lion Hotel, including meeting space and catering service, is estimated to range between $28,594,750 to $36,598,000 for new development and $1,091,500 to $4,562,000 for conversion hotels. These amounts include $105,500 to $129,500 that must be paid to the franchisor. These amounts do not include the cost of purchasing or leasing land or any real estate taxes.