Denny's Franchise

Family diners

In 1953, Harold Butler opened Danny's Donuts, a Lakewood, California, stand that served coffee and doughnuts 24 hours a day. The following year, the stand grew and its name was changed to Danny's Coffee Shops. Five years later, there were 20 shops in the chain, and the company changed its name to Denny's. Denny's locations serve breakfast, lunch and dinner choices 24 hours a day. Denny's New & Emerging Markets incentive program is designed to help us recruit exceptional new franchisees to seize valuable market share in new & emerging markets. Under the program, new franchisees can save up to $1 million by developing 4 new restaurants in new & emerging markets. The estimated savings include reduced: initial fees, royalty rate, marketing fees, market planning fee, store design fees, NRO training, and MGIP (development fees). With a flexible, cost-effective prototype & best-in-class systems, Denny's is positioned for sustained franchise growth. The total investment necessary to begin operation of a Denny??s franchise is from $1,330,525.50 to $2,404,695.50 for a Denny??s Heritage facility; from $305,000 to $826,000 for a nontraditional Denny??s, including The Den; and from $1,025,528.50 to $1,659,695.50 for Denny??s within a Travel Center (these numbers exclude real estate). This includes the initial franchise fee of $10,000 to $30,000 and the New Restaurant Opening fee of $0 to $36,000, for a total of $10,000 to $66,000, which must be paid to the franchisor or affiliate.#59 on Franchise Rankings.com#83 on Franchise 500 for 2021  Not on Franchise 500 for 2020

ABC INC

ABC-CO - NASDAQ

$129.55 USD
+0.25 (+0.20%)
$129.55
$129.55


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Please Note: The operators of Denny's, may not have verified the accuracy of the Franchise information contained within this website. For accurate up-to-date information, investors are strongly recommended to visit the official Denny's website.

How much does it cost to open a Denny's Franchise ?

The investment required to open a Denny's Franchise is between $305,000 - $2,404,695 . There is an initial franchise fee of $10,000 -$30,000 which grants you the license to run a business under the Denny's name.

Individual Franchise Costs

  • Initial Investment:
    $305,000 -
  • Initial Franchise Fee:
    $10,000 - $30,000
  • Royalty Fee:
    4.5%-7%
  • Advertising Fee:
    3%-3.5%
  • Term of Agreement:
    20 years
  • Renewal Fee:
    $10K for 10 years

Expense In-House Third Party
Franchise Fee No Yes
Startup Costs No Yes
Equipment No Yes
Inventory No Yes
Accounts Receivable No No
Payroll No No

Training
On-The-Job Training: 91 hours Classroom Training: 16 hours Additional Training: At existing Denny's restaurants

Support
Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform

Marketing
Co-op Advertising Ad Templates National Media Regional Advertising Social media Website development Email marketing Loyalty program/app

Denny's Growth History

When did the first Denny's open? 1953
When did Denny's start Franchising ? 1984

44% of all franchisees own more than one unit Number of employees needed to run franchised unit: 80 Absentee Ownership Allowed

Industry experience General business experience Operations experience

Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe



How much money you could make as a Denny's Franchise owner depends on a wide variety of factors. As a business owner, your primary goals are to strive for high sales while keeping your oper_ating costs as low as possible while still maintaining quality products and service. The monthly oper_ating costs that you will incur as a Denny's Franchise owner may include royalty fees, rent or mortgage, staffing, products, supplies, utilities, administrative costs and other things. Although your monthly oper_ating costs may vary from month to month, your start up costs are typically fixed and they will cover the majority of your initial oper_ating equipment, signage, and renovations.

Initial Investment
$10,000 - $2,404,695
Initial Franchise Fee
$10,000 - $30,000
Royalty Fee
4.5%-7%
Advertising Fee
3%-3.5%
Term of Agreement
20 years
Renewal Fee
$10K for 10 years
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Legal Disclaimer: This information is not a franchise offering for Denny's and should not be construed as such. The Franchise Mall makes every effort to maintain accurate franchise data but does not guarantee nor assume liability for incorrect data. We recomend that anyone seriously interested in pursuing an Denny's franchise opportunity, review that franchise's Franchise Disclosure Document (FDD) with an attorney and accountant.