Wok Box vs Thai Express Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wok Box vs Thai Express including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Wok Box Thai Express
Investment 350000 - 425000 330400 - 731700
Franchise Fee
Royalty Fee 6% 6%
Advertising Fee 3% 3%
Year Founded 2004 0
Year Franchised 2005 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Wok Box Thai Express
Experience

Financing Options

  Wok Box Thai Express
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Wok Box Thai Express
Training Prior to the opening of your Wok Box Fresh Asian Kitchen, Wok Box will provide the franchisee with extensive training in one of our corporate stores and at our Head Office. During this training the franchisee will learn all the hands on aspects of preparing each dish, how to make orders to minimize product waste, the industry secrets to operating a successful restaurant, how to utilize the Point of Sale systems and most importantly allow the franchisee to become an integral part of the Wok Box team. The experienced operations portion of the program concentrates on tools and techniques developed and refined by the Tha Express team to assist you in efficiently and effectively managing your own business. More specifically, this training course covers quality control, customer service, inventory, approved suppliers, purchasing as well as site maintenance and hygiene.
Support Wok Box regional Operations Managers and Master Developers will be in constant contact with all franchisees to ensure that the Wok Box product is being prepared consistently across the markets. These key people will provide Franchisees advice on how to improve their operations and ultimately will aid all Wok Box Fresh Asian Kitchens to succeed. Tha Express has put tremendous effort into researching, testing, tasting and implementing our concept through various mediums such as design, processes, marketing, purchasing and core principles. We will provide continuous support and professional guidance to all our new franchisees from the early stages of training and development, all the way through to the exciting opening day and beyond.
Marketing Each Wok Box Franchise contributes 3% of their gross sales to an advertising fund that will be used by Wok Box to maximize the exposure of the brand and products. Wok Box's Executive team has a wealth of knowledge for franchisees on how to best advertise and market their stores and will provide each store advice on how to promote their store in their individual market. Franchisees invest 1% of sales in corporate advertising and promotions. These investments are made in the interest of all franchisees. Each franchisee benefits from the professionally planned branding, as well as instore advertising material and new product promotions to enhance the regular consumer experience. Equally important, franchisees invest another 1% of sales in local advertising and promotions in conjunction with head office approval to generate consumer traffic.
Operations A Franchisee who purchases a Wok Box Franchise does not have to personally operate the Wok Box restaurant. However, there must be a full time Manager who has satisfactorily completed the training course provided by Wok Box and is involved in the operations or overseeing of the restaurant. Wok Box does not want to jeopardize the brand by having untrained or inexperienced personnel operating the stores. It is critical to note that to a large part the success of a Wok Box franchise depends on the enthusiasm, work ethic, attitude, and entrepreneurial skills of the Franchisee. Therefore Wok Box strongly recommends that Franchisees be actively involved on a day-to-day basis in their restaurant. It will also provide a better support network if Franchisees have questions for management at Wok Box headquarters.

Expansion Plans

  Wok Box Thai Express
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe

Start-Up Costs and Fees Mobile

Investment
Wok Box
Thai Express
Franchise Fee
Wok Box
Thai Express
Royalty Fee
Wok Box 6%
Thai Express 6%
Advertising Fee
Wok Box 3%
Thai Express 3%
Year Founded
Wok Box 2004
Thai Express 0
Year Franchised
Wok Box 2005
Thai Express 0
Term Of Agreement
Wok Box
Thai Express 10 years
Renewal Fee
Wok Box
Thai Express


Business Experience Requirements

Experience
Wok Box
Thai Express

Financing Options

 
Franchise Fees
Wok Box
Thai Express
Start-up Costs
Wok Box
Thai Express
Equipment
Wok Box}
Thai Express
Inventory
Wok Box
Thai Express
Receivables
Wok Box
Thai Express
Payroll
Wok Box
Thai Express

Training & Support

Training
Wok Box Prior to the opening of your Wok Box Fresh Asian Kitchen, Wok Box will provide the franchisee with extensive training in one of our corporate stores and at our Head Office. During this training the franchisee will learn all the hands on aspects of preparing each dish, how to make orders to minimize product waste, the industry secrets to operating a successful restaurant, how to utilize the Point of Sale systems and most importantly allow the franchisee to become an integral part of the Wok Box team.
Thai Express The experienced operations portion of the program concentrates on tools and techniques developed and refined by the Tha Express team to assist you in efficiently and effectively managing your own business. More specifically, this training course covers quality control, customer service, inventory, approved suppliers, purchasing as well as site maintenance and hygiene.
Support
Wok Box Wok Box regional Operations Managers and Master Developers will be in constant contact with all franchisees to ensure that the Wok Box product is being prepared consistently across the markets. These key people will provide Franchisees advice on how to improve their operations and ultimately will aid all Wok Box Fresh Asian Kitchens to succeed.
Thai Express Tha Express has put tremendous effort into researching, testing, tasting and implementing our concept through various mediums such as design, processes, marketing, purchasing and core principles. We will provide continuous support and professional guidance to all our new franchisees from the early stages of training and development, all the way through to the exciting opening day and beyond.
Marketing
Wok Box Each Wok Box Franchise contributes 3% of their gross sales to an advertising fund that will be used by Wok Box to maximize the exposure of the brand and products. Wok Box's Executive team has a wealth of knowledge for franchisees on how to best advertise and market their stores and will provide each store advice on how to promote their store in their individual market.
Thai Express Franchisees invest 1% of sales in corporate advertising and promotions. These investments are made in the interest of all franchisees. Each franchisee benefits from the professionally planned branding, as well as instore advertising material and new product promotions to enhance the regular consumer experience. Equally important, franchisees invest another 1% of sales in local advertising and promotions in conjunction with head office approval to generate consumer traffic.
Operations
Wok Box A Franchisee who purchases a Wok Box Franchise does not have to personally operate the Wok Box restaurant. However, there must be a full time Manager who has satisfactorily completed the training course provided by Wok Box and is involved in the operations or overseeing of the restaurant. Wok Box does not want to jeopardize the brand by having untrained or inexperienced personnel operating the stores. It is critical to note that to a large part the success of a Wok Box franchise depends on the enthusiasm, work ethic, attitude, and entrepreneurial skills of the Franchisee. Therefore Wok Box strongly recommends that Franchisees be actively involved on a day-to-day basis in their restaurant. It will also provide a better support network if Franchisees have questions for management at Wok Box headquarters.
Thai Express

Expansion Plans

US Expansion
Wok Box
Thai Express Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Wok Box
Thai Express
International Expansion
Wok Box
Thai Express Worldwide, Afghanistan, Albania, Algeria, American Samoa, Andorra, Anguilla, Antigua & Barbuda, Argentina, Aruba, Australia, Austria, Azores, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bermuda, Bolivia, Bonaire, Bosnia, Botswana, Brazil, British Virgin Islands, Brunei, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Canary Islands, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Channel Islands, Chile, China, Colombia, Congo, Cook Islands, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, England, Equitorial Guinea, Eritrea, Estonia, Ethiopia, Faeroe Islands, Federated States of Micronesia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Holland, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kosrae, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Madeira, Malawi, Malaysia, Maldives, Mali, Malta, Marshall Islands, Martinique, Mauritania, Mauritius, Mexico, Moldova, Monaco, Montserrat, Morocco, Mozambique, Myanmar, Namibia, Nepal, Netherlands, Netherlands Antilles, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Norfolk Island, Northern Ireland, Northern Mariana Islands, Norway, Oman, Pakistan, Palau, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Ponape, Portugal, Puerto Rico, Qatar, Republic of Yemen, Reunion, Romania, Rota, Russia, Rwanda, Saba, Saipan, Saudi Arabia, Scotland, Senegal, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, St. Barthelemy, St. Christopher, St. Croix, St. Eustatius, St. John, St. Kitts & Nevis, St. Lucia, St. Maarten, St. Martin, St. Thomas, St. Vincent & the Grenadines, Sudan, Suriname, Swaziland, Sweden, Switzerland, Syria, Tahiti, Taiwan, Tajikistan, Tanzania, Thailand, Tinian, Togo, Tonga, Tortola, Trinidad & Tobago, Truk, Tunisia, Turkey, Turks & Caicos Islands, Tuvalu, Uganda, Ukraine, Union Island, United Arab Emirates, United Kingdom, United States, Uruguay, US Virgin Islands, Uzbekistan, Vanuatu, Venezuela, Vietnam, Virgin Gorda, Wake Island, Wales, Wallis & Futuna Islands, Western Samoa, Yap, Yugoslavia, Zaire, Zambia, Zimbabwe