Start-Up Costs and Fees |
||
| Wings Etc. | Mary Brown's | |
| Investment | 351200 - 1669369 | 500000 - 600000 |
| Franchise Fee | ||
| Royalty Fee | 5% | 5% |
| Advertising Fee | 1% | 4% |
| Year Founded | 1994 | 1969 |
| Year Franchised | 2005 | 1969 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Wings Etc. | Mary Brown's | |
| Experience | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit " a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community | |
Financing Options |
||
| Wings Etc. | Mary Brown's | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
||
| Wings Etc. | Mary Brown's | |
| Training | Wings Etc. operates 7 (soon to be 8) company-owned stores, and has real-world, day-to-day operational and business experience driving sales for our concept. This level of investment and commitment has resulted in a franchise training program that is built upon continually-improving best practices, excellent documentation, extensive daily, weekly and monthly forms, and deep industry experience in national chain restaurants among our trainers. Our training program includes up to six weeks of comprehensive, hands-on training for you and your management staff. | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach |
| Support | Initial support includes site selection assistance, financing consultation, and hands-on training at a certified training site, where you'll observe and participate in the day-to-day operation of a successful Wings Etc. location. | |
| Marketing | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. | |
| Operations | 25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 50. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators). | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. |
Expansion Plans |
||
| Wings Etc. | Mary Brown's | |
| US Expansion | Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Wisconsin | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Wings Etc. | |
| Mary Brown's | |
| Franchise Fee | |
| Wings Etc. | |
| Mary Brown's | |
| Royalty Fee | |
| Wings Etc. | 5% |
| Mary Brown's | 5% |
| Advertising Fee | |
| Wings Etc. | 1% |
| Mary Brown's | 4% |
| Year Founded | |
| Wings Etc. | 1994 |
| Mary Brown's | 1969 |
| Year Franchised | |
| Wings Etc. | 2005 |
| Mary Brown's | 1969 |
| Term Of Agreement | |
| Wings Etc. | 10 years |
| Mary Brown's | |
| Renewal Fee | |
| Wings Etc. | |
| Mary Brown's | |
Business Experience Requirements |
|
| Experience | |
| Wings Etc. | |
| Mary Brown's | At Mary Brown’s, we’re looking for results-driven individuals with the determination to succeed. Passion and pride in everything you do is essential. Here’s what we’re looking for: * Hands-on ownership is preferred * Food service experience is an asset * Individual or multi-unit operators are welcome * Must have a willingness to learn, innovate and try new ideas * Entrepreneurial spirit " a desire to work with Mary Brown’s to grow your business * Commitment to delivering extraordinary Guest experiences every time * Pride in leading and motivating your team * A genuine love of people and enthusiasm for getting involved in your community |
Financing Options |
|
| Franchise Fees | |
| Wings Etc. | |
| Mary Brown's | |
| Start-up Costs | |
| Wings Etc. | |
| Mary Brown's | |
| Equipment | |
| Wings Etc.} | |
| Mary Brown's | |
| Inventory | |
| Wings Etc. | |
| Mary Brown's | |
| Receivables | |
| Wings Etc. | |
| Mary Brown's | |
| Payroll | |
| Wings Etc. | |
| Mary Brown's | |
Training & Support |
|
| Training | |
| Wings Etc. | Wings Etc. operates 7 (soon to be 8) company-owned stores, and has real-world, day-to-day operational and business experience driving sales for our concept. This level of investment and commitment has resulted in a franchise training program that is built upon continually-improving best practices, excellent documentation, extensive daily, weekly and monthly forms, and deep industry experience in national chain restaurants among our trainers. Our training program includes up to six weeks of comprehensive, hands-on training for you and your management staff. |
| Mary Brown's | Our training team ensures you’re armed with the knowledge you need - from hiring to preparing product and beyond. Highlights include: Best-in-class training at our training centre 3 week comprehensive Training Course teaches you how to produce and serve consistently perfect product - profitably Your training includes seminars, 1-on-1 sessions and classroom style courses on all aspects of our business and related systems. Learn about every aspect of your Mary Brown’s operation: * Food preparation * Office procedures * Basic management * Hiring * Guest focused, service-centric approach |
| Support | |
| Wings Etc. | Initial support includes site selection assistance, financing consultation, and hands-on training at a certified training site, where you'll observe and participate in the day-to-day operation of a successful Wings Etc. location. |
| Mary Brown's | |
| Marketing | |
| Wings Etc. | |
| Mary Brown's | Mary Brown’s marketing is focused on driving sales and growing brand awareness. High impact multi-media marketing programs include radio, television, direct mail coupon programs and in-store materials. There is a strong digital/online presence including a web site, social media, YouTube promotion and e-newsletters. Location-specific programs are built by local field marketing managers to drive traffic and increase sales within a community or for a particular store. New Mary Brown’s stores are supported by grand opening events, public relations efforts and radio/print support to attract huge crowds. |
| Operations | |
| Wings Etc. | 25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 50. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators). |
| Mary Brown's | Our operations team teaches you how to optimize your results - they're with you throughout your opening and beside you as you build your business. Mary Brown’s mirror report system, implemented by our in-field operations directors, provides continuous monitoring of your operational procedures. This digital evaluation system assesses operational processes, service standards, quality control and hygiene and food safety on a store-by-store basis, ensuring brand integrity, consistency and optimal efficiencies. |
Expansion Plans |
|
| US Expansion | |
| Wings Etc. | Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Wisconsin |
| Mary Brown's | |
| Canada Expansion | |
| Wings Etc. | |
| Mary Brown's | 0 |
| International Expansion | |
| Wings Etc. | |
| Mary Brown's | |