Wings Etc. vs El Pollo Loco Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wings Etc. vs El Pollo Loco including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Wings Etc. El Pollo Loco
Investment 351200 - 1669369 900000 - 1755000
Franchise Fee
Royalty Fee 5% 2%-3%-4%
Advertising Fee 1%
Year Founded 1994 1975
Year Franchised 2005 1980
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Wings Etc. El Pollo Loco
Experience We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options
  Wings Etc. El Pollo Loco
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Wings Etc. El Pollo Loco
Training Wings Etc. operates 7 (soon to be 8) company-owned stores, and has real-world, day-to-day operational and business experience driving sales for our concept. This level of investment and commitment has resulted in a franchise training program that is built upon continually-improving best practices, excellent documentation, extensive daily, weekly and monthly forms, and deep industry experience in national chain restaurants among our trainers. Our training program includes up to six weeks of comprehensive, hands-on training for you and your management staff. * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support Initial support includes site selection assistance, financing consultation, and hands-on training at a certified training site, where you'll observe and participate in the day-to-day operation of a successful Wings Etc. location. Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations 25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 50. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators). Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
  Wings Etc. El Pollo Loco
US Expansion Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Wisconsin Arizona, California, Nevada, Texas,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile
Investment
Wings Etc.
El Pollo Loco
Franchise Fee
Wings Etc.
El Pollo Loco
Royalty Fee
Wings Etc. 5%
El Pollo Loco 2%-3%-4%
Advertising Fee
Wings Etc. 1%
El Pollo Loco
Year Founded
Wings Etc. 1994
El Pollo Loco 1975
Year Franchised
Wings Etc. 2005
El Pollo Loco 1980
Term Of Agreement
Wings Etc. 10 years
El Pollo Loco 20 years
Renewal Fee
Wings Etc.
El Pollo Loco


Business Experience Requirements
Experience
Wings Etc.
El Pollo Loco We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis.

Financing Options
 
Franchise Fees
Wings Etc.
El Pollo Loco
Start-up Costs
Wings Etc.
El Pollo Loco
Equipment
Wings Etc.}
El Pollo Loco
Inventory
Wings Etc.
El Pollo Loco
Receivables
Wings Etc.
El Pollo Loco
Payroll
Wings Etc.
El Pollo Loco

Training & Support
Training
Wings Etc. Wings Etc. operates 7 (soon to be 8) company-owned stores, and has real-world, day-to-day operational and business experience driving sales for our concept. This level of investment and commitment has resulted in a franchise training program that is built upon continually-improving best practices, excellent documentation, extensive daily, weekly and monthly forms, and deep industry experience in national chain restaurants among our trainers. Our training program includes up to six weeks of comprehensive, hands-on training for you and your management staff.
El Pollo Loco * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support
Support
Wings Etc. Initial support includes site selection assistance, financing consultation, and hands-on training at a certified training site, where you'll observe and participate in the day-to-day operation of a successful Wings Etc. location.
El Pollo Loco Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations
Marketing
Wings Etc.
El Pollo Loco Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal)
Operations
Wings Etc. 25% of all franchisees own more than one unit. Number of employees needed to run franchised unit: 50. Absentee ownership of franchise is allowed. (100% of current franchisees are owner/operators).
El Pollo Loco Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans
US Expansion
Wings Etc. Illinois, Indiana, Kentucky, Michigan, Minnesota, Missouri, Ohio, Wisconsin
El Pollo Loco Arizona, California, Nevada, Texas,
Canada Expansion
Wings Etc.
El Pollo Loco 0
International Expansion
Wings Etc.
El Pollo Loco