Whimsy vs Mainstream Boutique Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Whimsy vs Mainstream Boutique including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Whimsy Mainstream Boutique
Investment 75000 - 180000 160800 - 306350
Franchise Fee
Royalty Fee 6% 7.50%
Advertising Fee N/A 0.50%
Year Founded 2003 1991
Year Franchised 2008 1998
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Whimsy Mainstream Boutique
Experience

Financing Options

  Whimsy Mainstream Boutique
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Whimsy Mainstream Boutique
Training We provide you an initial training program that covers material aspects of the operation of the franchised business. The topics covered are listed in the chart below. This training is offered on an as needed basis at our headquarters in Salt Lake City, Utah, or another location we designate. You must designate a manger for the franchised business and he or she must satisfactorily complete the initial training approximately 8 weeks before the opening of the franchised business. One assistant of your choosing may also attend at your option. Initial training course at our corporate office in Apple Valley, Minnesota. The course includes classroom instruction and on-the-job training to learn basic operating skills, such as booking and conducting shows, inventory purchase and control, merchandising, customer service, customer relations, basic computer set-up and operations, selling and marketing techniques, financial reporting and much, much more. On-The-Job Training: 50+ hours Classroom Training: 26+ hours Additional Training: Ongoing training as needed
Support You'll receive a copy of the Confidential Operations Manual that covers policies and procedures involved in running your business. You'll also receive periodic visits from a Mainstream Boutique representative who will provide experienced guidance along the way. And, of course, we are only a phone call away to answer your day-to-day questions. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Expansion Plans

  Whimsy Mainstream Boutique
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Whimsy
Mainstream Boutique
Franchise Fee
Whimsy
Mainstream Boutique
Royalty Fee
Whimsy 6%
Mainstream Boutique 7.50%
Advertising Fee
Whimsy N/A
Mainstream Boutique 0.50%
Year Founded
Whimsy 2003
Mainstream Boutique 1991
Year Franchised
Whimsy 2008
Mainstream Boutique 1998
Term Of Agreement
Whimsy 10 years
Mainstream Boutique
Renewal Fee
Whimsy 20% of current franchise fee
Mainstream Boutique


Business Experience Requirements

Experience
Whimsy
Mainstream Boutique

Financing Options

 
Franchise Fees
Whimsy
Mainstream Boutique
Start-up Costs
Whimsy
Mainstream Boutique
Equipment
Whimsy}
Mainstream Boutique
Inventory
Whimsy
Mainstream Boutique
Receivables
Whimsy
Mainstream Boutique
Payroll
Whimsy
Mainstream Boutique

Training & Support

Training
Whimsy We provide you an initial training program that covers material aspects of the operation of the franchised business. The topics covered are listed in the chart below. This training is offered on an as needed basis at our headquarters in Salt Lake City, Utah, or another location we designate. You must designate a manger for the franchised business and he or she must satisfactorily complete the initial training approximately 8 weeks before the opening of the franchised business. One assistant of your choosing may also attend at your option.
Mainstream Boutique Initial training course at our corporate office in Apple Valley, Minnesota. The course includes classroom instruction and on-the-job training to learn basic operating skills, such as booking and conducting shows, inventory purchase and control, merchandising, customer service, customer relations, basic computer set-up and operations, selling and marketing techniques, financial reporting and much, much more. On-The-Job Training: 50+ hours Classroom Training: 26+ hours Additional Training: Ongoing training as needed
Support
Whimsy
Mainstream Boutique You'll receive a copy of the Confidential Operations Manual that covers policies and procedures involved in running your business. You'll also receive periodic visits from a Mainstream Boutique representative who will provide experienced guidance along the way. And, of course, we are only a phone call away to answer your day-to-day questions. Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Whimsy
Mainstream Boutique Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Whimsy
Mainstream Boutique Absentee Ownership Allowed

Expansion Plans

US Expansion
Whimsy Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Mainstream Boutique Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Whimsy
Mainstream Boutique
International Expansion
Whimsy
Mainstream Boutique