Whataburger vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Whataburger vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Whataburger The Counter
Investment 1200000 - 1200000 711133 - 1939750
Franchise Fee
Royalty Fee 6%
Advertising Fee 2%
Year Founded 1950 2003
Year Franchised 0 2005
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Whataburger The Counter
Experience

Financing Options

  Whataburger The Counter
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Whataburger The Counter
Training On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Expansion Plans

  Whataburger The Counter
US Expansion
Canada Expansion 0 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Whataburger
The Counter
Franchise Fee
Whataburger
The Counter
Royalty Fee
Whataburger
The Counter 6%
Advertising Fee
Whataburger
The Counter 2%
Year Founded
Whataburger 1950
The Counter 2003
Year Franchised
Whataburger 0
The Counter 2005
Term Of Agreement
Whataburger
The Counter
Renewal Fee
Whataburger
The Counter


Business Experience Requirements

Experience
Whataburger
The Counter

Financing Options

 
Franchise Fees
Whataburger
The Counter
Start-up Costs
Whataburger
The Counter
Equipment
Whataburger}
The Counter
Inventory
Whataburger
The Counter
Receivables
Whataburger
The Counter
Payroll
Whataburger
The Counter

Training & Support

Training
Whataburger
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Support
Whataburger
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing
Whataburger
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Whataburger
The Counter Absentee Ownership Allowed

Expansion Plans

US Expansion
Whataburger
The Counter
Canada Expansion
Whataburger 0
The Counter 0
International Expansion
Whataburger
The Counter