Wet Willie's vs The Firkin Group of Pubs Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wet Willie's vs The Firkin Group of Pubs including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Wet Willie's The Firkin Group of Pubs
Investment 716500 - 1608000 297900 - 1000000
Franchise Fee 0
Royalty Fee 1.5%Local+2%Nat'l 5%
Advertising Fee 2% local+ 1.5%Nat'l
Year Founded 1990 1987
Year Franchised 2006 1987
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Wet Willie's The Firkin Group of Pubs
Experience General business experience

Financing Options

  Wet Willie's The Firkin Group of Pubs
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Wet Willie's The Firkin Group of Pubs
Training Before opening your Wet Willie's, you, your Operating Principal and your Manager must complete, to our satisfaction, an 8-week initial training program we conduct. You, your Operating Principal and your Manager must have successfully completed all state and local required food hygiene and sanitation training as well as having completed a certified course for responsible alcohol service before attending our training program. We will provide up to 10 days of on-site training for all of your other full and part-time hourly employees and members of your staff. We will not charge you a fee for the training of your first Manager and your initial staff. We may charge you a fee for any additional required or optional training and training for subsequent staff. All training will be provided at a location we designate. You must pay for your employees' travel expenses and room, board, wages and insurance during training. The initial training program for you, your Operating Principal and your Manager, which lasts 8 weeks, is conducted at our headquarters located in Savannah, Georgia or at a different location if you and we agree on it. Our training program is overseen by William Dickinson whose experience is listed in Item 2 of this disclosure document. Any other individuals involved in the training program will have at least one year of experience in the subject they teach. Our Firkin training helps franchisees learn about running a successful and most importantly, profitable business. Every franchisee is required to complete an intense, mandatory training session over the course of 4 weeks that encompasses every aspect of the Firkin business. From day one, franchisees also have access to highly coveted, one of a kind, training materials including: * F.U. Firkin University in-house * F.U. Firkin University online * Firkin Autopilot ??" franchisee intranet
Support After you open your Wet Willie's, we will provide the following assistance and services to you: * Our staff will be accessible to you and your staff for consultation by telephone, fax, written communication, e-mail and other forms of electronic communication. * We will visit your Wet Willie's location from time to time to conduct quality reviews and to consult with the staff regarding Standards of Quality and Performance Compliance. * We will host refresher training sessions for franchisees at franchisee conferences and conventions. * We will develop and provide additions and supplements to the Operations Manual as they become available * Marketing materials * Operation of a Brand Fund * Access to our intranet site * Hosting a web page for you on our website. * Evaluation of proposed modifications to our approved suppliers and products. * Access to our approved supplier network and the ability to take advantage of our buying power. Meetings, Purchasing cooperatives
Marketing
Operations Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is allowed.

Expansion Plans

  Wet Willie's The Firkin Group of Pubs
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, West Virginia, Wyoming,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Wet Willie's
The Firkin Group of Pubs
Franchise Fee
Wet Willie's
The Firkin Group of Pubs
Royalty Fee
Wet Willie's 1.5%Local+2%Nat'l
The Firkin Group of Pubs 5%
Advertising Fee
Wet Willie's 2% local+ 1.5%Nat'l
The Firkin Group of Pubs
Year Founded
Wet Willie's 1990
The Firkin Group of Pubs 1987
Year Franchised
Wet Willie's 2006
The Firkin Group of Pubs 1987
Term Of Agreement
Wet Willie's
The Firkin Group of Pubs 10-20 years
Renewal Fee
Wet Willie's
The Firkin Group of Pubs


Business Experience Requirements

Experience
Wet Willie's
The Firkin Group of Pubs General business experience

Financing Options

 
Franchise Fees
Wet Willie's
The Firkin Group of Pubs
Start-up Costs
Wet Willie's
The Firkin Group of Pubs
Equipment
Wet Willie's}
The Firkin Group of Pubs
Inventory
Wet Willie's
The Firkin Group of Pubs
Receivables
Wet Willie's
The Firkin Group of Pubs
Payroll
Wet Willie's
The Firkin Group of Pubs

Training & Support

Training
Wet Willie's Before opening your Wet Willie's, you, your Operating Principal and your Manager must complete, to our satisfaction, an 8-week initial training program we conduct. You, your Operating Principal and your Manager must have successfully completed all state and local required food hygiene and sanitation training as well as having completed a certified course for responsible alcohol service before attending our training program. We will provide up to 10 days of on-site training for all of your other full and part-time hourly employees and members of your staff. We will not charge you a fee for the training of your first Manager and your initial staff. We may charge you a fee for any additional required or optional training and training for subsequent staff. All training will be provided at a location we designate. You must pay for your employees' travel expenses and room, board, wages and insurance during training. The initial training program for you, your Operating Principal and your Manager, which lasts 8 weeks, is conducted at our headquarters located in Savannah, Georgia or at a different location if you and we agree on it. Our training program is overseen by William Dickinson whose experience is listed in Item 2 of this disclosure document. Any other individuals involved in the training program will have at least one year of experience in the subject they teach.
The Firkin Group of Pubs Our Firkin training helps franchisees learn about running a successful and most importantly, profitable business. Every franchisee is required to complete an intense, mandatory training session over the course of 4 weeks that encompasses every aspect of the Firkin business. From day one, franchisees also have access to highly coveted, one of a kind, training materials including: * F.U. Firkin University in-house * F.U. Firkin University online * Firkin Autopilot ??" franchisee intranet
Support
Wet Willie's After you open your Wet Willie's, we will provide the following assistance and services to you: * Our staff will be accessible to you and your staff for consultation by telephone, fax, written communication, e-mail and other forms of electronic communication. * We will visit your Wet Willie's location from time to time to conduct quality reviews and to consult with the staff regarding Standards of Quality and Performance Compliance. * We will host refresher training sessions for franchisees at franchisee conferences and conventions. * We will develop and provide additions and supplements to the Operations Manual as they become available * Marketing materials * Operation of a Brand Fund * Access to our intranet site * Hosting a web page for you on our website. * Evaluation of proposed modifications to our approved suppliers and products. * Access to our approved supplier network and the ability to take advantage of our buying power.
The Firkin Group of Pubs Meetings, Purchasing cooperatives
Marketing
Wet Willie's
The Firkin Group of Pubs
Operations
Wet Willie's
The Firkin Group of Pubs Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is allowed.

Expansion Plans

US Expansion
Wet Willie's
The Firkin Group of Pubs Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, West Virginia, Wyoming,
Canada Expansion
Wet Willie's 0
The Firkin Group of Pubs
International Expansion
Wet Willie's
The Firkin Group of Pubs