Start-Up Costs and Fees |
||
| Wendy's Milk Bar | Tropical Smoothie Cafe | |
| Investment | 100000 - 210000 | 198500 - 543500 |
| Franchise Fee | ||
| Royalty Fee | 6% | |
| Advertising Fee | 3% | |
| Year Founded | 1979 | 1997 |
| Year Franchised | 0 | 1998 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Wendy's Milk Bar | Tropical Smoothie Cafe | |
| Experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! |
Financing Options |
||
| Wendy's Milk Bar | Tropical Smoothie Cafe | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Wendy's Milk Bar | Tropical Smoothie Cafe | |
| Training | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. |
| Support | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe. Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 | |
Expansion Plans |
||
| Wendy's Milk Bar | Tropical Smoothie Cafe | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion | Australia, New Zealand |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
| Franchise Fee | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
| Royalty Fee | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | 6% |
| Advertising Fee | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | 3% |
| Year Founded | |
| Wendy's Milk Bar | 1979 |
| Tropical Smoothie Cafe | 1997 |
| Year Franchised | |
| Wendy's Milk Bar | 0 |
| Tropical Smoothie Cafe | 1998 |
| Term Of Agreement | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | 15 years |
| Renewal Fee | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
Business Experience Requirements |
|
| Experience | |
| Wendy's Milk Bar | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
| Tropical Smoothie Cafe | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! |
Financing Options |
|
| Franchise Fees | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
| Start-up Costs | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
| Equipment | |
| Wendy's Milk Bar} | |
| Tropical Smoothie Cafe | |
| Inventory | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
| Receivables | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
| Payroll | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | |
Training & Support |
|
| Training | |
| Wendy's Milk Bar | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Tropical Smoothie Cafe | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. |
| Support | |
| Wendy's Milk Bar | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Tropical Smoothie Cafe | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Marketing | |
| Wendy's Milk Bar | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Tropical Smoothie Cafe | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe. Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 |
Expansion Plans |
|
| US Expansion | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Wendy's Milk Bar | |
| Tropical Smoothie Cafe | 0 |
| International Expansion | |
| Wendy's Milk Bar | Australia, New Zealand |
| Tropical Smoothie Cafe | |