Start-Up Costs and Fees |
||
| Wendy's Milk Bar | Rita's | |
| Investment | 100000 - 210000 | 15100 - 435000 |
| Franchise Fee | 0 | |
| Royalty Fee | 6.50% | |
| Advertising Fee | 3% | |
| Year Founded | 1979 | 1984 |
| Year Franchised | 0 | 1989 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Wendy's Milk Bar | Rita's | |
| Experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. | |
Financing Options |
||
| Wendy's Milk Bar | Rita's | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Wendy's Milk Bar | Rita's | |
| Training | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. | 5 days at Cool University and 4 days on site |
| Support | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. | Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations |
| Marketing | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. | Ad slicks, National media, Regional advertising |
| Operations | 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time | |
Expansion Plans |
||
| Wendy's Milk Bar | Rita's | |
| US Expansion | Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia | |
| Canada Expansion | ||
| International Expansion | Australia, New Zealand |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Wendy's Milk Bar | |
| Rita's | |
| Franchise Fee | |
| Wendy's Milk Bar | |
| Rita's | |
| Royalty Fee | |
| Wendy's Milk Bar | |
| Rita's | 6.50% |
| Advertising Fee | |
| Wendy's Milk Bar | |
| Rita's | 3% |
| Year Founded | |
| Wendy's Milk Bar | 1979 |
| Rita's | 1984 |
| Year Franchised | |
| Wendy's Milk Bar | 0 |
| Rita's | 1989 |
| Term Of Agreement | |
| Wendy's Milk Bar | |
| Rita's | 10 years |
| Renewal Fee | |
| Wendy's Milk Bar | |
| Rita's | 50% of current franchise fee |
Business Experience Requirements |
|
| Experience | |
| Wendy's Milk Bar | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
| Rita's | |
Financing Options |
|
| Franchise Fees | |
| Wendy's Milk Bar | |
| Rita's | |
| Start-up Costs | |
| Wendy's Milk Bar | |
| Rita's | |
| Equipment | |
| Wendy's Milk Bar} | |
| Rita's | |
| Inventory | |
| Wendy's Milk Bar | |
| Rita's | |
| Receivables | |
| Wendy's Milk Bar | |
| Rita's | |
| Payroll | |
| Wendy's Milk Bar | |
| Rita's | |
Training & Support |
|
| Training | |
| Wendy's Milk Bar | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Rita's | 5 days at Cool University and 4 days on site |
| Support | |
| Wendy's Milk Bar | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Rita's | Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations |
| Marketing | |
| Wendy's Milk Bar | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Rita's | Ad slicks, National media, Regional advertising |
| Operations | |
| Wendy's Milk Bar | |
| Rita's | 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time |
Expansion Plans |
|
| US Expansion | |
| Wendy's Milk Bar | |
| Rita's | Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia |
| Canada Expansion | |
| Wendy's Milk Bar | |
| Rita's | |
| International Expansion | |
| Wendy's Milk Bar | Australia, New Zealand |
| Rita's | |