Start-Up Costs and Fees |
||
| Wendy's Milk Bar | Emerald City Smoothie | |
| Investment | 100000 - 210000 | 75250 - 286900 |
| Franchise Fee | ||
| Royalty Fee | 6% | |
| Advertising Fee | 2% | |
| Year Founded | 1979 | 2005 |
| Year Franchised | 0 | 2005 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Wendy's Milk Bar | Emerald City Smoothie | |
| Experience | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. | |
Financing Options |
||
| Wendy's Milk Bar | Emerald City Smoothie | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
||
| Wendy's Milk Bar | Emerald City Smoothie | |
| Training | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. | |
| Support | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. | * Use of the Emerald City Smoothie brand and all existing and new marketing materials * Assistance with real estate brokers, site selection, lease negotiation and construction based on best practices learned from over 30 store openings * A turn-key system that includes all architectural design, equipment, shelving, graphics, and signage at a reasonable cost * Extensive ECS Experience training for you and one staff member on drink making, developing a customer community, business management and marketing * Grand opening planning and support * "It's my store" customer involvement program * Peer-to-peer problem and solution sharing with other franchise owners * New drink introductions based on successful pilot programs at other franchises * Web presence for easy store location and product and service pre-selection * Periodic, high-return marketing strategies for pilot testing and implementation * Greater buying power for smoothie and health products as a member of our buying cooperative * Periodic visits to assist with general operations, employee training and to help you fine-tune the ECS experience * Analysis of store sales and performance versus system- wide benchmarks |
| Marketing | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. | |
| Operations | ||
Expansion Plans |
||
| Wendy's Milk Bar | Emerald City Smoothie | |
| US Expansion | ||
| Canada Expansion | 0 | |
| International Expansion | Australia, New Zealand |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Franchise Fee | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Royalty Fee | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | 6% |
| Advertising Fee | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | 2% |
| Year Founded | |
| Wendy's Milk Bar | 1979 |
| Emerald City Smoothie | 2005 |
| Year Franchised | |
| Wendy's Milk Bar | 0 |
| Emerald City Smoothie | 2005 |
| Term Of Agreement | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Renewal Fee | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
Business Experience Requirements |
|
| Experience | |
| Wendy's Milk Bar | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
| Emerald City Smoothie | |
Financing Options |
|
| Franchise Fees | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Start-up Costs | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Equipment | |
| Wendy's Milk Bar} | |
| Emerald City Smoothie | |
| Inventory | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Receivables | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Payroll | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
Training & Support |
|
| Training | |
| Wendy's Milk Bar | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Emerald City Smoothie | |
| Support | |
| Wendy's Milk Bar | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Emerald City Smoothie | * Use of the Emerald City Smoothie brand and all existing and new marketing materials * Assistance with real estate brokers, site selection, lease negotiation and construction based on best practices learned from over 30 store openings * A turn-key system that includes all architectural design, equipment, shelving, graphics, and signage at a reasonable cost * Extensive ECS Experience training for you and one staff member on drink making, developing a customer community, business management and marketing * Grand opening planning and support * "It's my store" customer involvement program * Peer-to-peer problem and solution sharing with other franchise owners * New drink introductions based on successful pilot programs at other franchises * Web presence for easy store location and product and service pre-selection * Periodic, high-return marketing strategies for pilot testing and implementation * Greater buying power for smoothie and health products as a member of our buying cooperative * Periodic visits to assist with general operations, employee training and to help you fine-tune the ECS experience * Analysis of store sales and performance versus system- wide benchmarks |
| Marketing | |
| Wendy's Milk Bar | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Emerald City Smoothie | |
| Operations | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
Expansion Plans |
|
| US Expansion | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | |
| Canada Expansion | |
| Wendy's Milk Bar | |
| Emerald City Smoothie | 0 |
| International Expansion | |
| Wendy's Milk Bar | Australia, New Zealand |
| Emerald City Smoothie | |