Start-Up Costs and Fees |
||
| Wendy's | The Counter | |
| Investment | 318850 - 3689350 | 711133 - 1939750 |
| Franchise Fee | ||
| Royalty Fee | 4% | 6% |
| Advertising Fee | 3.5%Nat'l +0.5% Local | 2% |
| Year Founded | 0 | 2003 |
| Year Franchised | 0 | 2005 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Wendy's | The Counter | |
| Experience | Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development. | |
Financing Options |
||
| Wendy's | The Counter | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
||
| Wendy's | The Counter | |
| Training | Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills. | On-The-Job Training: 964 hours Classroom Training: 164 hours |
| Support | Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins. | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | |
| Operations | Absentee Ownership Allowed | |
Expansion Plans |
||
| Wendy's | The Counter | |
| US Expansion | ||
| Canada Expansion | 0 | 0 |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Wendy's | |
| The Counter | |
| Franchise Fee | |
| Wendy's | |
| The Counter | |
| Royalty Fee | |
| Wendy's | 4% |
| The Counter | 6% |
| Advertising Fee | |
| Wendy's | 3.5%Nat'l +0.5% Local |
| The Counter | 2% |
| Year Founded | |
| Wendy's | 0 |
| The Counter | 2003 |
| Year Franchised | |
| Wendy's | 0 |
| The Counter | 2005 |
| Term Of Agreement | |
| Wendy's | |
| The Counter | |
| Renewal Fee | |
| Wendy's | |
| The Counter | |
Business Experience Requirements |
|
| Experience | |
| Wendy's | Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development. |
| The Counter | |
Financing Options |
|
| Franchise Fees | |
| Wendy's | |
| The Counter | |
| Start-up Costs | |
| Wendy's | |
| The Counter | |
| Equipment | |
| Wendy's} | |
| The Counter | |
| Inventory | |
| Wendy's | |
| The Counter | |
| Receivables | |
| Wendy's | |
| The Counter | |
| Payroll | |
| Wendy's | |
| The Counter | |
Training & Support |
|
| Training | |
| Wendy's | Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills. |
| The Counter | On-The-Job Training: 964 hours Classroom Training: 164 hours |
| Support | |
| Wendy's | Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins. |
| The Counter | Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform |
| Marketing | |
| Wendy's | |
| The Counter | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Wendy's | |
| The Counter | Absentee Ownership Allowed |
Expansion Plans |
|
| US Expansion | |
| Wendy's | |
| The Counter | |
| Canada Expansion | |
| Wendy's | 0 |
| The Counter | 0 |
| International Expansion | |
| Wendy's | |
| The Counter | |