Wendy's vs Burger King Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Wendy's vs Burger King including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Wendy's Burger King
Investment 318850 - 3689350 333100 - 3398600
Franchise Fee 0
Royalty Fee 4% 4.50%
Advertising Fee 3.5%Nat'l +0.5% Local 4%
Year Founded 0 1954
Year Franchised 0 1961
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Wendy's Burger King
Experience Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development. Industry experience General business experience Marketing skills

Financing Options

  Wendy's Burger King
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Wendy's Burger King
Training Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills. Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Support Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins. Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing Co-op advertising, National media, Regional advertising
Operations

Expansion Plans

  Wendy's Burger King
US Expansion
Canada Expansion 0
International Expansion Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Wendy's
Burger King
Franchise Fee
Wendy's
Burger King
Royalty Fee
Wendy's 4%
Burger King 4.50%
Advertising Fee
Wendy's 3.5%Nat'l +0.5% Local
Burger King 4%
Year Founded
Wendy's 0
Burger King 1954
Year Franchised
Wendy's 0
Burger King 1961
Term Of Agreement
Wendy's
Burger King 20 years
Renewal Fee
Wendy's
Burger King $50K


Business Experience Requirements

Experience
Wendy's Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.
Burger King Industry experience General business experience Marketing skills

Financing Options

 
Franchise Fees
Wendy's
Burger King
Start-up Costs
Wendy's
Burger King
Equipment
Wendy's}
Burger King
Inventory
Wendy's
Burger King
Receivables
Wendy's
Burger King
Payroll
Wendy's
Burger King

Training & Support

Training
Wendy's Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills.
Burger King Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Support
Wendy's Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.
Burger King Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing
Wendy's
Burger King Co-op advertising, National media, Regional advertising
Operations
Wendy's
Burger King

Expansion Plans

US Expansion
Wendy's
Burger King
Canada Expansion
Wendy's 0
Burger King
International Expansion
Wendy's
Burger King Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,