Through a huge selection of the biggest names in fashion watches and sunglasses Watch IT! transforms buying a watch or pair of shades into the ultimate indulgence. Watch IT! is unique to the Canadian marketplace as no other store offers its diversity, product range, or corporate culture. Our revolutionary concept makes the traditional department store and high-brow jewellery store feel archaic in both style and service. At Watch IT! every purchase comes with unparalleled customer care and attention. With its unprecedented access to select brand name products, a trademarked name, a consistent look and feel across stores, low start-up costs and operating procedures that are polished and efficient, purchasing a Watch It franchise is a sensible investment.