TruGreen vs NaturaLawn Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of TruGreen vs NaturaLawn including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  TruGreen NaturaLawn
Investment 9500 - 999999 47500 - 112650
Franchise Fee 0
Royalty Fee 7-9%
Advertising Fee none
Year Founded 1965 1987
Year Franchised 1993 1989
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  TruGreen NaturaLawn
Experience General business experience Sales and management experience

Financing Options

  TruGreen NaturaLawn
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  TruGreen NaturaLawn
Training On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
Marketing Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
Operations 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

Expansion Plans

  TruGreen NaturaLawn
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
TruGreen
NaturaLawn
Franchise Fee
TruGreen
NaturaLawn
Royalty Fee
TruGreen
NaturaLawn 7-9%
Advertising Fee
TruGreen
NaturaLawn none
Year Founded
TruGreen 1965
NaturaLawn 1987
Year Franchised
TruGreen 1993
NaturaLawn 1989
Term Of Agreement
TruGreen
NaturaLawn 5 years
Renewal Fee
TruGreen
NaturaLawn


Business Experience Requirements

Experience
TruGreen
NaturaLawn General business experience Sales and management experience

Financing Options

 
Franchise Fees
TruGreen
NaturaLawn
Start-up Costs
TruGreen
NaturaLawn
Equipment
TruGreen}
NaturaLawn
Inventory
TruGreen
NaturaLawn
Receivables
TruGreen
NaturaLawn
Payroll
TruGreen
NaturaLawn

Training & Support

Training
TruGreen
NaturaLawn On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location
Support
TruGreen
NaturaLawn Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software
Marketing
TruGreen
NaturaLawn Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing
Operations
TruGreen
NaturaLawn 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators)

Expansion Plans

US Expansion
TruGreen
NaturaLawn Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
TruGreen 0
NaturaLawn
International Expansion
TruGreen
NaturaLawn