Start-Up Costs and Fees |
||
| Tropical Smoothie Cafe | Wendy's Milk Bar | |
| Investment | 198500 - 543500 | 100000 - 210000 |
| Franchise Fee | ||
| Royalty Fee | 6% | |
| Advertising Fee | 3% | |
| Year Founded | 1997 | 1979 |
| Year Franchised | 1998 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Tropical Smoothie Cafe | Wendy's Milk Bar | |
| Experience | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
||
| Tropical Smoothie Cafe | Wendy's Milk Bar | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Tropical Smoothie Cafe | Wendy's Milk Bar | |
| Training | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Operations | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe. Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 | |
Expansion Plans |
||
| Tropical Smoothie Cafe | Wendy's Milk Bar | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion | Australia, New Zealand |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | |
| Franchise Fee | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | |
| Royalty Fee | |
| Tropical Smoothie Cafe | 6% |
| Wendy's Milk Bar | |
| Advertising Fee | |
| Tropical Smoothie Cafe | 3% |
| Wendy's Milk Bar | |
| Year Founded | |
| Tropical Smoothie Cafe | 1997 |
| Wendy's Milk Bar | 1979 |
| Year Franchised | |
| Tropical Smoothie Cafe | 1998 |
| Wendy's Milk Bar | 0 |
| Term Of Agreement | |
| Tropical Smoothie Cafe | 15 years |
| Wendy's Milk Bar | |
| Renewal Fee | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | |
Business Experience Requirements |
|
| Experience | |
| Tropical Smoothie Cafe | Hands on management preferred, restaurant experience preferred (but not required), ability to follow a business system, financial capabilities, general business acumen, ability to work well in a team environment, and passion!!! |
| Wendy's Milk Bar | Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee. |
Financing Options |
|
| Franchise Fees | |
| Tropical Smoothie Cafe | No |
| Wendy's Milk Bar | No |
| Start-up Costs | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | |
| Equipment | |
| Tropical Smoothie Cafe} | |
| Wendy's Milk Bar | |
| Inventory | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | |
| Receivables | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | |
| Payroll | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | |
Training & Support |
|
| Training | |
| Tropical Smoothie Cafe | We believe in setting up our franchisees for success. We provide the following training: four-week training program, consisting of two weeks in a nearby Cafe, one week in a classroom setting at our Support Center in Atlanta, Georgia and one week onsite for your Grand Opening. |
| Wendy's Milk Bar | When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs. |
| Support | |
| Tropical Smoothie Cafe | Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| Wendy's Milk Bar | Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees. |
| Marketing | |
| Tropical Smoothie Cafe | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Wendy's Milk Bar | As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics. |
| Operations | |
| Tropical Smoothie Cafe | Tropical Smoothie Cafe has a very simple business operation since we do not utilize any fryers, grills, hooding systems or serve alcohol in the cafe. Absentee Ownership Allowed Number of Employees Required to Run: 10 - 20 |
| Wendy's Milk Bar | |
Expansion Plans |
|
| US Expansion | |
| Tropical Smoothie Cafe | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Wendy's Milk Bar | |
| Canada Expansion | |
| Tropical Smoothie Cafe | 0 |
| Wendy's Milk Bar | |
| International Expansion | |
| Tropical Smoothie Cafe | |
| Wendy's Milk Bar | Australia, New Zealand |