The Haagen-Dazs Shoppe vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Haagen-Dazs Shoppe vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The Haagen-Dazs Shoppe Bruster's Real Ice Cream
Investment 164518 - 542768 229200 - 1315000
Franchise Fee 0 0
Royalty Fee 4% 5%
Advertising Fee $5.3K/yr. 3%
Year Founded 1961 1989
Year Franchised 1977 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The Haagen-Dazs Shoppe Bruster's Real Ice Cream
Experience General business experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  The Haagen-Dazs Shoppe Bruster's Real Ice Cream
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  The Haagen-Dazs Shoppe Bruster's Real Ice Cream
Training On-The-Job Training: 68 hours Classroom Training: 12 hours
Support Newsletter, Meetings, Grand opening, Field operations/evaluations *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  The Haagen-Dazs Shoppe Bruster's Real Ice Cream
US Expansion Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Missouri, Mississippi, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, Wyoming, Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream
Franchise Fee
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream
Royalty Fee
The Haagen-Dazs Shoppe 4%
Bruster's Real Ice Cream 5%
Advertising Fee
The Haagen-Dazs Shoppe $5.3K/yr.
Bruster's Real Ice Cream 3%
Year Founded
The Haagen-Dazs Shoppe 1961
Bruster's Real Ice Cream 1989
Year Franchised
The Haagen-Dazs Shoppe 1977
Bruster's Real Ice Cream 1993
Term Of Agreement
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream 10 years
Renewal Fee
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream


Business Experience Requirements

Experience
The Haagen-Dazs Shoppe General business experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

 
Franchise Fees
The Haagen-Dazs Shoppe No
Bruster's Real Ice Cream No
Start-up Costs
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream
Equipment
The Haagen-Dazs Shoppe}
Bruster's Real Ice Cream
Inventory
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream
Receivables
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream
Payroll
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream

Training & Support

Training
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Support
The Haagen-Dazs Shoppe Newsletter, Meetings, Grand opening, Field operations/evaluations
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
The Haagen-Dazs Shoppe Number of employees needed to run franchised unit: 8 Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators)
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

US Expansion
The Haagen-Dazs Shoppe Alabama, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Illinois, Louisiana, Massachusetts, Maryland, Michigan, Missouri, Mississippi, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oregon, Pennsylvania, South Carolina, Texas, Virginia, Washington, Wyoming,
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream
International Expansion
The Haagen-Dazs Shoppe
Bruster's Real Ice Cream