First opened in Atlanta in October 2000, The Grape is a proven, popular concept that combines two complementary revenue elements: a wine bar and retail store. It's not your father's wine bar. But it might be your mother's, sister's or wife's. Courting urban females is one of several new wrinkles for the operators of today's trendy new wine bars, which are portraying wine as an "experience" rather than a mere beverage. These wine bars are growing in popularity and one could be yours!