The Firkin Group of Pubs vs Wet Willie's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Firkin Group of Pubs vs Wet Willie's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The Firkin Group of Pubs Wet Willie's
Investment 297900 - 1000000 716500 - 1608000
Franchise Fee 0
Royalty Fee 5% 1.5%Local+2%Nat'l
Advertising Fee 2% local+ 1.5%Nat'l
Year Founded 1987 1990
Year Franchised 1987 2006
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The Firkin Group of Pubs Wet Willie's
Experience General business experience

Financing Options

  The Firkin Group of Pubs Wet Willie's
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  The Firkin Group of Pubs Wet Willie's
Training Our Firkin training helps franchisees learn about running a successful and most importantly, profitable business. Every franchisee is required to complete an intense, mandatory training session over the course of 4 weeks that encompasses every aspect of the Firkin business. From day one, franchisees also have access to highly coveted, one of a kind, training materials including: * F.U. Firkin University in-house * F.U. Firkin University online * Firkin Autopilot ??" franchisee intranet Before opening your Wet Willie's, you, your Operating Principal and your Manager must complete, to our satisfaction, an 8-week initial training program we conduct. You, your Operating Principal and your Manager must have successfully completed all state and local required food hygiene and sanitation training as well as having completed a certified course for responsible alcohol service before attending our training program. We will provide up to 10 days of on-site training for all of your other full and part-time hourly employees and members of your staff. We will not charge you a fee for the training of your first Manager and your initial staff. We may charge you a fee for any additional required or optional training and training for subsequent staff. All training will be provided at a location we designate. You must pay for your employees' travel expenses and room, board, wages and insurance during training. The initial training program for you, your Operating Principal and your Manager, which lasts 8 weeks, is conducted at our headquarters located in Savannah, Georgia or at a different location if you and we agree on it. Our training program is overseen by William Dickinson whose experience is listed in Item 2 of this disclosure document. Any other individuals involved in the training program will have at least one year of experience in the subject they teach.
Support Meetings, Purchasing cooperatives After you open your Wet Willie's, we will provide the following assistance and services to you: * Our staff will be accessible to you and your staff for consultation by telephone, fax, written communication, e-mail and other forms of electronic communication. * We will visit your Wet Willie's location from time to time to conduct quality reviews and to consult with the staff regarding Standards of Quality and Performance Compliance. * We will host refresher training sessions for franchisees at franchisee conferences and conventions. * We will develop and provide additions and supplements to the Operations Manual as they become available * Marketing materials * Operation of a Brand Fund * Access to our intranet site * Hosting a web page for you on our website. * Evaluation of proposed modifications to our approved suppliers and products. * Access to our approved supplier network and the ability to take advantage of our buying power.
Marketing
Operations Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is allowed.

Expansion Plans

  The Firkin Group of Pubs Wet Willie's
US Expansion Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, West Virginia, Wyoming,
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
The Firkin Group of Pubs
Wet Willie's
Franchise Fee
The Firkin Group of Pubs
Wet Willie's
Royalty Fee
The Firkin Group of Pubs 5%
Wet Willie's 1.5%Local+2%Nat'l
Advertising Fee
The Firkin Group of Pubs
Wet Willie's 2% local+ 1.5%Nat'l
Year Founded
The Firkin Group of Pubs 1987
Wet Willie's 1990
Year Franchised
The Firkin Group of Pubs 1987
Wet Willie's 2006
Term Of Agreement
The Firkin Group of Pubs 10-20 years
Wet Willie's
Renewal Fee
The Firkin Group of Pubs
Wet Willie's


Business Experience Requirements

Experience
The Firkin Group of Pubs General business experience
Wet Willie's

Financing Options

 
Franchise Fees
The Firkin Group of Pubs No
Wet Willie's No
Start-up Costs
The Firkin Group of Pubs
Wet Willie's
Equipment
The Firkin Group of Pubs}
Wet Willie's
Inventory
The Firkin Group of Pubs
Wet Willie's
Receivables
The Firkin Group of Pubs
Wet Willie's
Payroll
The Firkin Group of Pubs
Wet Willie's

Training & Support

Training
The Firkin Group of Pubs Our Firkin training helps franchisees learn about running a successful and most importantly, profitable business. Every franchisee is required to complete an intense, mandatory training session over the course of 4 weeks that encompasses every aspect of the Firkin business. From day one, franchisees also have access to highly coveted, one of a kind, training materials including: * F.U. Firkin University in-house * F.U. Firkin University online * Firkin Autopilot ??" franchisee intranet
Wet Willie's Before opening your Wet Willie's, you, your Operating Principal and your Manager must complete, to our satisfaction, an 8-week initial training program we conduct. You, your Operating Principal and your Manager must have successfully completed all state and local required food hygiene and sanitation training as well as having completed a certified course for responsible alcohol service before attending our training program. We will provide up to 10 days of on-site training for all of your other full and part-time hourly employees and members of your staff. We will not charge you a fee for the training of your first Manager and your initial staff. We may charge you a fee for any additional required or optional training and training for subsequent staff. All training will be provided at a location we designate. You must pay for your employees' travel expenses and room, board, wages and insurance during training. The initial training program for you, your Operating Principal and your Manager, which lasts 8 weeks, is conducted at our headquarters located in Savannah, Georgia or at a different location if you and we agree on it. Our training program is overseen by William Dickinson whose experience is listed in Item 2 of this disclosure document. Any other individuals involved in the training program will have at least one year of experience in the subject they teach.
Support
The Firkin Group of Pubs Meetings, Purchasing cooperatives
Wet Willie's After you open your Wet Willie's, we will provide the following assistance and services to you: * Our staff will be accessible to you and your staff for consultation by telephone, fax, written communication, e-mail and other forms of electronic communication. * We will visit your Wet Willie's location from time to time to conduct quality reviews and to consult with the staff regarding Standards of Quality and Performance Compliance. * We will host refresher training sessions for franchisees at franchisee conferences and conventions. * We will develop and provide additions and supplements to the Operations Manual as they become available * Marketing materials * Operation of a Brand Fund * Access to our intranet site * Hosting a web page for you on our website. * Evaluation of proposed modifications to our approved suppliers and products. * Access to our approved supplier network and the ability to take advantage of our buying power.
Marketing
The Firkin Group of Pubs
Wet Willie's
Operations
The Firkin Group of Pubs Franchisees required to buy multiple units/master licenses Absentee ownership of franchise is allowed.
Wet Willie's

Expansion Plans

US Expansion
The Firkin Group of Pubs Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Washington, West Virginia, Wyoming,
Wet Willie's
Canada Expansion
The Firkin Group of Pubs
Wet Willie's 0
International Expansion
The Firkin Group of Pubs
Wet Willie's