The Counter vs JL Beers Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of The Counter vs JL Beers including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  The Counter JL Beers
Investment 711133 - 1939750 857200 - 2222500
Franchise Fee
Royalty Fee 6% 4%
Advertising Fee 2%
Year Founded 2003 2009
Year Franchised 2005 2009
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  The Counter JL Beers
Experience

Financing Options

  The Counter JL Beers
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  The Counter JL Beers
Training On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Expansion Plans

  The Counter JL Beers
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
The Counter
JL Beers
Franchise Fee
The Counter
JL Beers
Royalty Fee
The Counter 6%
JL Beers 4%
Advertising Fee
The Counter 2%
JL Beers
Year Founded
The Counter 2003
JL Beers 2009
Year Franchised
The Counter 2005
JL Beers 2009
Term Of Agreement
The Counter
JL Beers
Renewal Fee
The Counter
JL Beers


Business Experience Requirements

Experience
The Counter
JL Beers

Financing Options

 
Franchise Fees
The Counter
JL Beers
Start-up Costs
The Counter
JL Beers
Equipment
The Counter}
JL Beers
Inventory
The Counter
JL Beers
Receivables
The Counter
JL Beers
Payroll
The Counter
JL Beers

Training & Support

Training
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
JL Beers
Support
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
JL Beers
Marketing
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
JL Beers
Operations
The Counter Absentee Ownership Allowed
JL Beers

Expansion Plans

US Expansion
The Counter
JL Beers Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
The Counter 0
JL Beers
International Expansion
The Counter
JL Beers