Start-Up Costs and Fees |
||
| The Coffee Beanery | Sertinos Coffee Shops | |
| Investment | 112500 - 496100 | 208950 - 288625 |
| Franchise Fee | ||
| Royalty Fee | 4% | 6% |
| Advertising Fee | 2% | 1% |
| Year Founded | 1976 | 0 |
| Year Franchised | 1985 | 0 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| The Coffee Beanery | Sertinos Coffee Shops | |
| Experience | General business experience Retail experience | |
Financing Options |
||
| The Coffee Beanery | Sertinos Coffee Shops | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| The Coffee Beanery | Sertinos Coffee Shops | |
| Training | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | |
| Marketing | Co-op advertising, Ad slicks, National media | |
| Operations | International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14 - 17 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) | |
Expansion Plans |
||
| The Coffee Beanery | Sertinos Coffee Shops | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | |
| Franchise Fee | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | |
| Royalty Fee | |
| The Coffee Beanery | 4% |
| Sertinos Coffee Shops | 6% |
| Advertising Fee | |
| The Coffee Beanery | 2% |
| Sertinos Coffee Shops | 1% |
| Year Founded | |
| The Coffee Beanery | 1976 |
| Sertinos Coffee Shops | 0 |
| Year Franchised | |
| The Coffee Beanery | 1985 |
| Sertinos Coffee Shops | 0 |
| Term Of Agreement | |
| The Coffee Beanery | 10-20 years |
| Sertinos Coffee Shops | |
| Renewal Fee | |
| The Coffee Beanery | 25% of initial fee |
| Sertinos Coffee Shops | |
Business Experience Requirements |
|
| Experience | |
| The Coffee Beanery | General business experience Retail experience |
| Sertinos Coffee Shops | |
Financing Options |
|
| Franchise Fees | |
| The Coffee Beanery | No |
| Sertinos Coffee Shops | No |
| Start-up Costs | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | |
| Equipment | |
| The Coffee Beanery} | |
| Sertinos Coffee Shops | |
| Inventory | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | |
| Receivables | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | |
| Payroll | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | |
Training & Support |
|
| Training | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. |
| Support | |
| The Coffee Beanery | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Sertinos Coffee Shops | |
| Marketing | |
| The Coffee Beanery | Co-op advertising, Ad slicks, National media |
| Sertinos Coffee Shops | |
| Operations | |
| The Coffee Beanery | International franchisees required to buy multiple units/master licenses; 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 14 - 17 Absentee ownership of franchise is allowed. (90% of current franchisees are owner/operators) |
| Sertinos Coffee Shops | |
Expansion Plans |
|
| US Expansion | |
| The Coffee Beanery | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Missouri, Mississippi, Montana, Nebraska, North Carolina, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Utah, Virginia, Vermont, Wisconsin, West Virginia, Wyoming, |
| Sertinos Coffee Shops | |
| Canada Expansion | |
| The Coffee Beanery | 0 |
| Sertinos Coffee Shops | |
| International Expansion | |
| The Coffee Beanery | |
| Sertinos Coffee Shops | |