Start-Up Costs and Fees |
||
| The Cheesecake Shop | COBS Bread | |
| Investment | 150000 - 700000 | 400000 - 750000 |
| Franchise Fee | ||
| Royalty Fee | 9% | 7% |
| Advertising Fee | 2% | 3% |
| Year Founded | 1992 | 2003 |
| Year Franchised | 1993 | 2006 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| The Cheesecake Shop | COBS Bread | |
| Experience | ||
Financing Options |
||
| The Cheesecake Shop | COBS Bread | |
| Franchise Fees | ||
| Start-up Costs | ||
| Equipment | ||
| Inventory | ||
| Receivables | ||
| Payroll | ||
Training & Support |
||
| The Cheesecake Shop | COBS Bread | |
| Training | Our initial training involves an intensive four week course and includes both theoretical and practical components. Once you complete your training course you can also call on the assistance of our skilled franchise business coaches and quality assurance team. These teams visit on a regular basis to provide guidance on how to improve the operation of your store. | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. | |
| Marketing | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. | |
| Operations | ||
Expansion Plans |
||
| The Cheesecake Shop | COBS Bread | |
| US Expansion | ||
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| The Cheesecake Shop | |
| COBS Bread | |
| Franchise Fee | |
| The Cheesecake Shop | |
| COBS Bread | |
| Royalty Fee | |
| The Cheesecake Shop | 9% |
| COBS Bread | 7% |
| Advertising Fee | |
| The Cheesecake Shop | 2% |
| COBS Bread | 3% |
| Year Founded | |
| The Cheesecake Shop | 1992 |
| COBS Bread | 2003 |
| Year Franchised | |
| The Cheesecake Shop | 1993 |
| COBS Bread | 2006 |
| Term Of Agreement | |
| The Cheesecake Shop | 5 years |
| COBS Bread | 10 years |
| Renewal Fee | |
| The Cheesecake Shop | |
| COBS Bread | |
Business Experience Requirements |
|
| Experience | |
| The Cheesecake Shop | |
| COBS Bread | |
Financing Options |
|
| Franchise Fees | |
| The Cheesecake Shop | |
| COBS Bread | |
| Start-up Costs | |
| The Cheesecake Shop | |
| COBS Bread | |
| Equipment | |
| The Cheesecake Shop} | |
| COBS Bread | |
| Inventory | |
| The Cheesecake Shop | |
| COBS Bread | |
| Receivables | |
| The Cheesecake Shop | |
| COBS Bread | |
| Payroll | |
| The Cheesecake Shop | |
| COBS Bread | |
Training & Support |
|
| Training | |
| The Cheesecake Shop | Our initial training involves an intensive four week course and includes both theoretical and practical components. Once you complete your training course you can also call on the assistance of our skilled franchise business coaches and quality assurance team. These teams visit on a regular basis to provide guidance on how to improve the operation of your store. |
| COBS Bread | Throughout the 16 week training program, our training consultants will teach you everything you need to know about managing your COBS Bread bakery. This includes how to monitor and manage operations and finance, the full baking process, production planning, stock control, marketing, managing staff and wages, performance and recruitment management, occupational health and safety, and more, including: * Product knowledge and handling. * Bakery team training and customer service. * Marketing and promotions. * Purchasing and inventory control. * Effective management practices. * Bakery staff development. The COBS Bread Franchise Training Program takes place in a bakery environment, at designated bakery locations. It is conducted over three months, following a three week orientation. During this time potential franchisees acquire the necessary competencies required to operate a COBS Bread bakery. In addition to this, they attend off-site additional training on an ongoing basis when the need arises. |
| Support | |
| The Cheesecake Shop | |
| COBS Bread | COBS Bread train franchisees to operate their business at a profit, offer experienced 'hands-on' group management, proven business procedures and systems. To meet the changing demands of customers, COBS Bread continues to enhance systems, policies, departmental structures and guidelines, to provide franchisees with more streamlined, relevant and timely support. |
| Marketing | |
| The Cheesecake Shop | |
| COBS Bread | The COBS Bread brand is distinctive - from the delightful service to the high quality freshly baked breads day after day. ‘Real people' baking ‘real bread' while demonstrating ‘real delight,' is the cornerstone of our group marketing strategy. Parent company Bakers Delight, has a strong, recognisable brand. COBS Bread is closely aligned with the Bakers Delight brand, leveraging existing brand awareness. Over time the COBS Bread brand will become more recognisable and continue to grow. Strategic marketing support is offered in the areas of advertising, media, design, product, pricing, public relations, merchandising and market research. Franchisees also have the flexibility to conduct campaigns at a local level. Local marketing supports corporate strategies, leveraging the advertising dollar. |
| Operations | |
| The Cheesecake Shop | |
| COBS Bread | |
Expansion Plans |
|
| US Expansion | |
| The Cheesecake Shop | |
| COBS Bread | |
| Canada Expansion | |
| The Cheesecake Shop | 0 |
| COBS Bread | |
| International Expansion | |
| The Cheesecake Shop | |
| COBS Bread | |