Surf City Squeeze vs Bruster's Real Ice Cream Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Surf City Squeeze vs Bruster's Real Ice Cream including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Surf City Squeeze Bruster's Real Ice Cream
Investment 64600 - 311750 229200 - 1315000
Franchise Fee 0
Royalty Fee 6% 5%
Advertising Fee 1% 3%
Year Founded 1989 1989
Year Franchised 1995 1993
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Surf City Squeeze Bruster's Real Ice Cream
Experience Industry experience General business experience *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

  Surf City Squeeze Bruster's Real Ice Cream
 
Franchise Fees No No
Start-up Costs No No
Equipment No No
Inventory No No
Receivables No No
Payroll No No

Training & Support

  Surf City Squeeze Bruster's Real Ice Cream
Training K-Tec is a 5-day training all Kahala franchisees receive and is the companion to brand specific in-store training. It introduces participants to the Kahala culture, level of support provided, and the roles and responsibilities for supporting franchisee and franchisor success. It provides exposure to basic business concepts such as customer service, profitability, quality assurance, inventory, purchasing and distribution, and more. On-The-Job Training: 68 hours Classroom Training: 12 hours
Support Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing Co-op advertising, Ad slicks, Regional advertising Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

  Surf City Squeeze Bruster's Real Ice Cream
US Expansion Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Surf City Squeeze
Bruster's Real Ice Cream
Franchise Fee
Surf City Squeeze
Bruster's Real Ice Cream
Royalty Fee
Surf City Squeeze 6%
Bruster's Real Ice Cream 5%
Advertising Fee
Surf City Squeeze 1%
Bruster's Real Ice Cream 3%
Year Founded
Surf City Squeeze 1989
Bruster's Real Ice Cream 1989
Year Franchised
Surf City Squeeze 1995
Bruster's Real Ice Cream 1993
Term Of Agreement
Surf City Squeeze 10 years
Bruster's Real Ice Cream 10 years
Renewal Fee
Surf City Squeeze 75% of then-current fee
Bruster's Real Ice Cream


Business Experience Requirements

Experience
Surf City Squeeze Industry experience General business experience
Bruster's Real Ice Cream *20% CAPITAL IN THE PROJECT. *DEDICATION TO EITHER OPERATING OR OVERSEEING *A MANAGER THAT WORKS APPROPRIATE RETAIL HOURS CULTIVATING AND MOTIVATING YOUTH. *INVOLVEMENT IN THE COMMUNITY

Financing Options

 
Franchise Fees
Surf City Squeeze No
Bruster's Real Ice Cream No
Start-up Costs
Surf City Squeeze
Bruster's Real Ice Cream
Equipment
Surf City Squeeze}
Bruster's Real Ice Cream
Inventory
Surf City Squeeze
Bruster's Real Ice Cream
Receivables
Surf City Squeeze
Bruster's Real Ice Cream
Payroll
Surf City Squeeze
Bruster's Real Ice Cream

Training & Support

Training
Surf City Squeeze K-Tec is a 5-day training all Kahala franchisees receive and is the companion to brand specific in-store training. It introduces participants to the Kahala culture, level of support provided, and the roles and responsibilities for supporting franchisee and franchisor success. It provides exposure to basic business concepts such as customer service, profitability, quality assurance, inventory, purchasing and distribution, and more.
Bruster's Real Ice Cream On-The-Job Training: 68 hours Classroom Training: 12 hours
Support
Surf City Squeeze Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives
Bruster's Real Ice Cream *Real Estate Review and approval *Project Management *Marketing program and materials *procurement of products for operation *operations manager to support in your opening and ongoing consultations at your storePurchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Marketing
Surf City Squeeze Co-op advertising, Ad slicks, Regional advertising
Bruster's Real Ice Cream Complete assortment of templates and plans annually along with the support of a field marketing representative for more one on one support. Co-op Advertising Ad Templates Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Surf City Squeeze 30% of all franchisees own more than one unit Number of employees needed to run franchised unit: 5 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators)
Bruster's Real Ice Cream Absentee Ownership Allowed Number of Employees Required to Run: 15 - 30

Expansion Plans

US Expansion
Surf City Squeeze
Bruster's Real Ice Cream Alabama, Arkansas, Connecticut, Delaware, Florida, Georgia, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Texas, Vermont, Virginia
Canada Expansion
Surf City Squeeze 0
Bruster's Real Ice Cream
International Expansion
Surf City Squeeze
Bruster's Real Ice Cream