Smashburger vs Wendy's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smashburger vs Wendy's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Smashburger Wendy's
Investment 743130 - 1404535 318850 - 3689350
Franchise Fee
Royalty Fee 5 - 6% 4%
Advertising Fee 2% 3.5%Nat'l +0.5% Local
Year Founded 2007 0
Year Franchised 2008 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Smashburger Wendy's
Experience Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable) Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.

Financing Options

  Smashburger Wendy's
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Smashburger Wendy's
Training Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills.
Support Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.
Marketing
Operations

Expansion Plans

  Smashburger Wendy's
US Expansion
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Smashburger
Wendy's
Franchise Fee
Smashburger
Wendy's
Royalty Fee
Smashburger 5 - 6%
Wendy's 4%
Advertising Fee
Smashburger 2%
Wendy's 3.5%Nat'l +0.5% Local
Year Founded
Smashburger 2007
Wendy's 0
Year Franchised
Smashburger 2008
Wendy's 0
Term Of Agreement
Smashburger
Wendy's
Renewal Fee
Smashburger none
Wendy's


Business Experience Requirements

Experience
Smashburger Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)
Wendy's Wendy's is actively pursuing prospective franchisees who: * Are interested in pursuing multi-unit opportunities through the acquisition of existing restaurants or the development of new restaurants * Are multi-unit operators who have extensive restaurant experience (preferably quick service) with proven leadership skills * Are committed to operational excellence, customer service and a strong willingness to learn and practice the Wendy's business model * Demonstrate exceptional managerial and business acumen * Are committed to the advancement and growth of their business * Have access to adequate capital for reinvestment in Wendy’s Image Activation program and new restaurant development.

Financing Options

 
Franchise Fees
Smashburger
Wendy's
Start-up Costs
Smashburger
Wendy's
Equipment
Smashburger}
Wendy's
Inventory
Smashburger
Wendy's
Receivables
Smashburger
Wendy's
Payroll
Smashburger
Wendy's

Training & Support

Training
Smashburger
Wendy's Initial and on-going manager and crew level training programs focus on what is needed to provide Wendy’s --A Cut Above-- total customer experience as well as providing management training on various business skills.
Support
Smashburger Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Wendy's Franchisees receive on-going direct support from our skilled operators at the field level. We strive for A-level operations at every restaurant and provide the tools, resources and training to achieve superior customer service levels while maintaining restaurant level profit margins.
Marketing
Smashburger
Wendy's
Operations
Smashburger
Wendy's

Expansion Plans

US Expansion
Smashburger
Wendy's
Canada Expansion
Smashburger
Wendy's 0
International Expansion
Smashburger
Wendy's