Smashburger vs The Counter Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smashburger vs The Counter including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Smashburger The Counter
Investment 743130 - 1404535 711133 - 1939750
Franchise Fee
Royalty Fee 5 - 6% 6%
Advertising Fee 2% 2%
Year Founded 2007 2003
Year Franchised 2008 2005
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Smashburger The Counter
Experience Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)

Financing Options

  Smashburger The Counter
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Smashburger The Counter
Training On-The-Job Training: 964 hours Classroom Training: 164 hours
Support Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations Absentee Ownership Allowed

Expansion Plans

  Smashburger The Counter
US Expansion
Canada Expansion 0
International Expansion

Start-Up Costs and Fees Mobile

Investment
Smashburger
The Counter
Franchise Fee
Smashburger
The Counter
Royalty Fee
Smashburger 5 - 6%
The Counter 6%
Advertising Fee
Smashburger 2%
The Counter 2%
Year Founded
Smashburger 2007
The Counter 2003
Year Franchised
Smashburger 2008
The Counter 2005
Term Of Agreement
Smashburger
The Counter
Renewal Fee
Smashburger none
The Counter


Business Experience Requirements

Experience
Smashburger Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)
The Counter

Financing Options

 
Franchise Fees
Smashburger
The Counter
Start-up Costs
Smashburger
The Counter
Equipment
Smashburger}
The Counter
Inventory
Smashburger
The Counter
Receivables
Smashburger
The Counter
Payroll
Smashburger
The Counter

Training & Support

Training
Smashburger
The Counter On-The-Job Training: 964 hours Classroom Training: 164 hours
Support
Smashburger Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
The Counter Newsletter Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Franchisee Intranet Platform
Marketing
Smashburger
The Counter Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Operations
Smashburger
The Counter Absentee Ownership Allowed

Expansion Plans

US Expansion
Smashburger
The Counter
Canada Expansion
Smashburger
The Counter 0
International Expansion
Smashburger
The Counter