Smashburger vs Hamburger Mary's Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smashburger vs Hamburger Mary's including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Smashburger Hamburger Mary's
Investment 743130 - 1404535 417150 - 955500
Franchise Fee 0
Royalty Fee 5 - 6% 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)
Advertising Fee 2%
Year Founded 2007 1972
Year Franchised 2008 1999
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Smashburger Hamburger Mary's
Experience Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable) Industry experience One partner must have bar/restaurant management experience

Financing Options

  Smashburger Hamburger Mary's
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Smashburger Hamburger Mary's
Training
Support Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing
Operations 8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

  Smashburger Hamburger Mary's
US Expansion
Canada Expansion
International Expansion Australia,New Zealand, Mexico, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Smashburger
Hamburger Mary's
Franchise Fee
Smashburger
Hamburger Mary's
Royalty Fee
Smashburger 5 - 6%
Hamburger Mary's 4% (on first $150K monthly gross), 3% (on monthly gross above $150K)
Advertising Fee
Smashburger 2%
Hamburger Mary's
Year Founded
Smashburger 2007
Hamburger Mary's 1972
Year Franchised
Smashburger 2008
Hamburger Mary's 1999
Term Of Agreement
Smashburger
Hamburger Mary's 5 years
Renewal Fee
Smashburger none
Hamburger Mary's


Business Experience Requirements

Experience
Smashburger Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)
Hamburger Mary's Industry experience One partner must have bar/restaurant management experience

Financing Options

 
Franchise Fees
Smashburger
Hamburger Mary's
Start-up Costs
Smashburger
Hamburger Mary's
Equipment
Smashburger}
Hamburger Mary's
Inventory
Smashburger
Hamburger Mary's
Receivables
Smashburger
Hamburger Mary's
Payroll
Smashburger
Hamburger Mary's

Training & Support

Training
Smashburger
Hamburger Mary's
Support
Smashburger Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Hamburger Mary's Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations
Marketing
Smashburger
Hamburger Mary's
Operations
Smashburger
Hamburger Mary's 8% of all franchisees own more than one unit Number of employees needed to run franchised unit: 40 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators)

Expansion Plans

US Expansion
Smashburger
Hamburger Mary's
Canada Expansion
Smashburger
Hamburger Mary's
International Expansion
Smashburger
Hamburger Mary's Australia,New Zealand, Mexico, Western Europe,