Smashburger vs Burger King Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Smashburger vs Burger King including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Smashburger Burger King
Investment 743130 - 1404535 333100 - 3398600
Franchise Fee 0
Royalty Fee 5 - 6% 4.50%
Advertising Fee 2% 4%
Year Founded 2007 1954
Year Franchised 2008 1961
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Smashburger Burger King
Experience Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable) Industry experience General business experience Marketing skills

Financing Options

  Smashburger Burger King
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support

  Smashburger Burger King
Training Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Support Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing Co-op advertising, National media, Regional advertising
Operations

Expansion Plans

  Smashburger Burger King
US Expansion
Canada Expansion
International Expansion Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,

Start-Up Costs and Fees Mobile

Investment
Smashburger
Burger King
Franchise Fee
Smashburger
Burger King
Royalty Fee
Smashburger 5 - 6%
Burger King 4.50%
Advertising Fee
Smashburger 2%
Burger King 4%
Year Founded
Smashburger 2007
Burger King 1954
Year Franchised
Smashburger 2008
Burger King 1961
Term Of Agreement
Smashburger
Burger King 20 years
Renewal Fee
Smashburger none
Burger King $50K


Business Experience Requirements

Experience
Smashburger Smashburger (Smashburger Franchising LLC) is seeking multi-unit development partners domestically and internationally. To be considered, individuals or partnerships must meet the following minimum criteria: *Demonstrated enthusiasm, drive, and passion and a proven record of success in the restaurant industry *Five years multi-unit restaurant management experience as an owner and/or operator *Experience operating a minimum business of 10 or more units *Minimum financial net worth of $2 million and liquidity of $500,000 *Typical development agreement commitment of 5-20 units *Operating, real estate and trade area experience in development territory *Dedicated support team for Smashburger *Ability to obtain a liquor license (where applicable)
Burger King Industry experience General business experience Marketing skills

Financing Options

 
Franchise Fees
Smashburger
Burger King
Start-up Costs
Smashburger
Burger King
Equipment
Smashburger}
Burger King
Inventory
Smashburger
Burger King
Receivables
Smashburger
Burger King
Payroll
Smashburger
Burger King

Training & Support

Training
Smashburger
Burger King Before the opening of the Restaurant, franchisees must successfully complete the franchisor's training program. The training program is held in Miami, Florida or other locations specified by the franchisor. In-Restaurant Training will be held in various Restaurant locations that have been authorized as Training Restaurants. The franchisor may require additional training programs for individual Owner/Operators or Managing Directors to implement current operations, standards, and procedures and to facilitate the growth and changes of the franchisee. The franchisor also makes available and sometimes requires periodic workshops and seminars for managers, which include management courses and updating of operational skills. The franchisor will provide Pre-opening and Restaurant opening assistance as it deems appropriate. The franchisor also provides continuing operations training programs, which franchisees (as an Operating Partner, Managing Director, Director of Operations, or Managing Owner, as applicable) may be required to attend. For certain training courses, franchisees must pay a course or materials fee to the franchisor or third parties. The franchisor may make changes and revisions to the training program, locations or materials at any time.
Support
Smashburger Real Estate and Site Selection Lease Approval Pre-opening Management Training Vendors and Equipment Store Opening Support Information Technology Marketing and Public Relations Operations Support Purchasing and Distribution
Burger King Meetings, Toll-free phone line, Grand opening, Security/safety procedures, Field operations/evaluations
Marketing
Smashburger
Burger King Co-op advertising, National media, Regional advertising
Operations
Smashburger
Burger King

Expansion Plans

US Expansion
Smashburger
Burger King
Canada Expansion
Smashburger
Burger King
International Expansion
Smashburger
Burger King Africa, Asia, Canada, Eastern Europe, Middle East, Western Europe,