Start-Up Costs and Fees |
||
| Slumberland | DOTI Design Stores | |
| Investment | 545500 - 1994000 | 290000 - 398000 |
| Franchise Fee | 0 | 0 |
| Royalty Fee | 3% | 6% |
| Advertising Fee | 1% | |
| Year Founded | 1967 | 1983 |
| Year Franchised | 1977 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Slumberland | DOTI Design Stores | |
| Experience | General business experience Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service | General business experience Marketing skills Management experience |
Financing Options |
||
| Slumberland | DOTI Design Stores | |
| Franchise Fees | No | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Slumberland | DOTI Design Stores | |
| Training | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours | |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | Co-op advertising, Ad slicks, National media |
| Operations | Absentee Ownership Allowed Number of Employees Required to Run: 10 | 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
||
| Slumberland | DOTI Design Stores | |
| US Expansion | ||
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Slumberland | |
| DOTI Design Stores | |
| Franchise Fee | |
| Slumberland | |
| DOTI Design Stores | |
| Royalty Fee | |
| Slumberland | 3% |
| DOTI Design Stores | 6% |
| Advertising Fee | |
| Slumberland | 1% |
| DOTI Design Stores | |
| Year Founded | |
| Slumberland | 1967 |
| DOTI Design Stores | 1983 |
| Year Franchised | |
| Slumberland | 1977 |
| DOTI Design Stores | 1999 |
| Term Of Agreement | |
| Slumberland | 10 years |
| DOTI Design Stores | 5 years |
| Renewal Fee | |
| Slumberland | |
| DOTI Design Stores | |
Business Experience Requirements |
|
| Experience | |
| Slumberland | General business experience Industry experience, marketing skills preferred, but not necessary; strong understanding of retail business and commitment to customer service |
| DOTI Design Stores | General business experience Marketing skills Management experience |
Financing Options |
|
| Franchise Fees | |
| Slumberland | No |
| DOTI Design Stores | No |
| Start-up Costs | |
| Slumberland | |
| DOTI Design Stores | |
| Equipment | |
| Slumberland} | |
| DOTI Design Stores | |
| Inventory | |
| Slumberland | |
| DOTI Design Stores | |
| Receivables | |
| Slumberland | |
| DOTI Design Stores | |
| Payroll | |
| Slumberland | |
| DOTI Design Stores | |
Training & Support |
|
| Training | |
| Slumberland | Ongoing both on site & at corporate office On-The-Job Training: 200+ hours Classroom Training: 26 hours |
| DOTI Design Stores | |
| Support | |
| Slumberland | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Franchisee Intranet Platform |
| DOTI Design Stores | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Slumberland | Slumberland Furniture's marketing philosophy combines convenient, high profile locations with name brand merchandise, high impact advertising, and a value-added approach to the customer. Advertising is a key component of our marketing strategy. Slumberland is a dominant advertiser and we strive to be #1 in top-of-mind-awareness for home furnishings. Another important element of our marketing philosophy is the value-added approach. We were one the first retailers to offer an extended comfort guarantee on mattresses, one part of our Mattress Plus program which includes: *60 night 100% comfort guarantee *Mattress removal option with delivery of a new set *Guaranteed low price: we won't be undersold! We are always seeking new ways to provide value to the customer to make Slumberland the store of choice in every market. Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| DOTI Design Stores | Co-op advertising, Ad slicks, National media |
| Operations | |
| Slumberland | Absentee Ownership Allowed Number of Employees Required to Run: 10 |
| DOTI Design Stores | 0% of all franchisees own more than one unit Number of employees needed to run franchised unit: 9 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Slumberland | |
| DOTI Design Stores | |
| Canada Expansion | |
| Slumberland | |
| DOTI Design Stores | |
| International Expansion | |
| Slumberland | |
| DOTI Design Stores | |