The people of Thailand are known to be very hard-working, but they are also known for their warm smiles and the belief that hard work should be balanced with fun. At Simply Asia we place great importance on this balanced way of life, aiming not only to bring quality and authenticity to everything we do, but to have fun while doing it. In this way we strive to serve food which reflects the warmth, balance and generosity of Thai culture. Because we are a Thai-run business, we also believe that by employing authentic Thai chefs in our kitchens equipped with expert training and the freshest ingredients available, we can ensure that every dish on our menu is authentically Thai as the chef who made it. Since opening our first store in October 2003 at Heritage Square, Cape Town, our philosophy has remained the same: to combine fresh and nutritious food in a sleek yet simple setting with helpful, friendly service whilst offering good value of money. We are currently the leading role player in the Thai restaurant industry in South Africa, and aim to rapidly develop consumer brand awareness and increase our customer base. And with more than 30 stores throughout the Western Cape, Gauteng and Kwa-Zulu Natal regions, our growing national presence and award-winning cuisine, it’s no wonder we’re South Africa’s favorite Thai food restaurant chain.