Shirley's Gourmet Popcorn vs KnowFat! Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Shirley's Gourmet Popcorn vs KnowFat! including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Shirley's Gourmet Popcorn KnowFat!
Investment 160500 - 442500 488500 - 647000
Franchise Fee
Royalty Fee 6% 5%
Advertising Fee 1-2% 1.5- 2.5%
Year Founded 2009 0
Year Franchised 2013 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Shirley's Gourmet Popcorn KnowFat!
Experience

Financing Options
  Shirley's Gourmet Popcorn KnowFat!
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support
  Shirley's Gourmet Popcorn KnowFat!
Training o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations. KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store.
Support o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
Marketing KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data.
Operations o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees

Expansion Plans
  Shirley's Gourmet Popcorn KnowFat!
US Expansion Indiana, Michigan, Ohio
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile
Investment
Shirley's Gourmet Popcorn
KnowFat!
Franchise Fee
Shirley's Gourmet Popcorn
KnowFat!
Royalty Fee
Shirley's Gourmet Popcorn 6%
KnowFat! 5%
Advertising Fee
Shirley's Gourmet Popcorn 1-2%
KnowFat! 1.5- 2.5%
Year Founded
Shirley's Gourmet Popcorn 2009
KnowFat! 0
Year Franchised
Shirley's Gourmet Popcorn 2013
KnowFat! 0
Term Of Agreement
Shirley's Gourmet Popcorn
KnowFat!
Renewal Fee
Shirley's Gourmet Popcorn
KnowFat!


Business Experience Requirements
Experience
Shirley's Gourmet Popcorn
KnowFat!

Financing Options
 
Franchise Fees
Shirley's Gourmet Popcorn
KnowFat!
Start-up Costs
Shirley's Gourmet Popcorn
KnowFat!
Equipment
Shirley's Gourmet Popcorn}
KnowFat!
Inventory
Shirley's Gourmet Popcorn
KnowFat!
Receivables
Shirley's Gourmet Popcorn
KnowFat!
Payroll
Shirley's Gourmet Popcorn
KnowFat!

Training & Support
Training
Shirley's Gourmet Popcorn o Two Full Weeks of pre-opening training at our corporate support center o One Full Week of training at your location. o Training on our proprietary recipes, production methods, and packaging. o A detailed operations manual to help guide your day-to-day operations.
KnowFat! KnowFat! offers all of our franchisees a comprehensive training program at the KnowFat! KnowLedge Center. This program includes a mix of classroom, test kitchen, and live, hands-on store training for 3 people in your organization, one of whom must be your store manager. Our field training team will assist in the opening of each store.
Support
Shirley's Gourmet Popcorn o Help in locating and setting up your popcorn shop franchise location, whether a kiosk or small storefront. o Local advertising and marketing assistance, including print and online materials, gift cards and customer-loyalty programs, plus social media, email promotions, community networking guidance and more. o Established supplier relationships with approved vendors. o A customized point-of-sale computer system, to guide efficient daily operations and reporting functions. o Ongoing support including remote support, refresher training, and periodic field visits from the corporate team.
KnowFat!
Marketing
Shirley's Gourmet Popcorn
KnowFat! KnowFat! offers its franchisees a number of turnkey opening and ongoing marketing programs that will bring customers in the door. In addition, KnowFat! provides materials and promotions that are available through our graphics standards manual and marketing promotions manual available online as well as in hard copy. KnowFat! is also building a state-of-the-art loyalty program for franchisees to understand customer behavior and create tailored marketing programs. KnowFat! will also help franchisees track purchasing and analyze customer shopping data.
Operations
Shirley's Gourmet Popcorn o Stand-alone stores o In-line stores o Kiosks o Multiple revenue streams: retail, fundraisers, corporate gifting, weddings, web o Owner operators preferred o 1 2 employees
KnowFat!

Expansion Plans
US Expansion
Shirley's Gourmet Popcorn Indiana, Michigan, Ohio
KnowFat!
Canada Expansion
Shirley's Gourmet Popcorn
KnowFat!
International Expansion
Shirley's Gourmet Popcorn
KnowFat!