Sertinos Coffee Shops vs Biggby Coffee Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Sertinos Coffee Shops vs Biggby Coffee including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees

  Sertinos Coffee Shops Biggby Coffee
Investment 208950 - 288625 189550 - 378600
Franchise Fee
Royalty Fee 6% 6%
Advertising Fee 1% 3%
Year Founded 0 1994
Year Franchised 0 1999
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements

  Sertinos Coffee Shops Biggby Coffee
Experience

Financing Options

  Sertinos Coffee Shops Biggby Coffee
 
Franchise Fees
Start-up Costs
Equipment
Inventory
Receivables
Payroll

Training & Support

  Sertinos Coffee Shops Biggby Coffee
Training Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years. As a new franchisee, you will participate in one of the most comprehensive training programs in the industry. You will start by attending 3 weeks of comprehensive classroom training that covers coffee and tea, our menu, managing a successful cafe, human resources, and much more. Upon completion, you'll spend an additional 3 weeks in your market (whenever possible) working directly in a cafe. Prior to opening your doors, we will help train your staff and assist you in all aspects of opening your store. On-The-Job Training: 144 hours Classroom Training: 86 hours Additional Training: On-the-job training
Support All throughout the franchise process, you will have the ongoing support and expertise of our staff. This comes in many forms of assistance: site selection, lease negotiation, business plan format and wording, build out and equipment recommendations, etc...Once open, you then have access to numerous support programs ranging from quarterly visits, mystery shops, customer surveys, our Franchise Resource Center and many other things, including ongoing contact with our staff and support team. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing BIGGBY COFFEE has an annual promotions calendar for in-store marketing of beverages, food items and merchandise - all designed to grab your customer's attention. BIGGBY also designs and develops advertising materials for direct mail, billboards and print media, as well as radio commercials. BIGGBY's Marketing Department is also available to answer questions, assist you through your Grand Opening and help design and develop custom programs to expand your customer base and increase your sales. Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans

  Sertinos Coffee Shops Biggby Coffee
US Expansion
Canada Expansion
International Expansion

Start-Up Costs and Fees Mobile

Investment
Sertinos Coffee Shops
Biggby Coffee
Franchise Fee
Sertinos Coffee Shops
Biggby Coffee
Royalty Fee
Sertinos Coffee Shops 6%
Biggby Coffee 6%
Advertising Fee
Sertinos Coffee Shops 1%
Biggby Coffee 3%
Year Founded
Sertinos Coffee Shops 0
Biggby Coffee 1994
Year Franchised
Sertinos Coffee Shops 0
Biggby Coffee 1999
Term Of Agreement
Sertinos Coffee Shops
Biggby Coffee 10 years
Renewal Fee
Sertinos Coffee Shops
Biggby Coffee $3,000


Business Experience Requirements

Experience
Sertinos Coffee Shops
Biggby Coffee

Financing Options

 
Franchise Fees
Sertinos Coffee Shops
Biggby Coffee
Start-up Costs
Sertinos Coffee Shops
Biggby Coffee
Equipment
Sertinos Coffee Shops}
Biggby Coffee
Inventory
Sertinos Coffee Shops
Biggby Coffee
Receivables
Sertinos Coffee Shops
Biggby Coffee
Payroll
Sertinos Coffee Shops
Biggby Coffee

Training & Support

Training
Sertinos Coffee Shops Our comprehensive training programs consist of two main parts: an up to five-day classroom-style program and an up to 14-day session of in-store training. For the classroom training, you get to come out to our corporate offices. Here, you will focus on learning management and operational skills. We will give you a review of all the information in the Sertinos Operations Manual. You can later use this manual as a reference guide for your daily store operations, as a problem-solving tool and as an aid for training staff. This training is not only crucial; it is exciting. You'll learn the Ins-and-Outs of: * Hiring and Training * Shop Operations * Personel Management * Customer Service * Advertising * Accounting * Budget Procedures * Security * Beverage Recipes * Marketing * Purchasing * Inventory Control * Equipment Usage * Maintenance * Retail sales of whole bean and home brewing accessories Then it's on to training your staff. Your employees are critical in maintaining high customer satisfaction. Once you have been trained in the Sertinos operating system, it will be easier to influence and guide others with your knowledge and enthusiasm. In-store training prior to your store opening, will not only help your opening day go smoothly, but will also serve as a means of increasing your store's long-term performance. We will spend much of our time teaching you how to make our various menu items-getting you to where it seems you've been doing it for 20 years.
Biggby Coffee As a new franchisee, you will participate in one of the most comprehensive training programs in the industry. You will start by attending 3 weeks of comprehensive classroom training that covers coffee and tea, our menu, managing a successful cafe, human resources, and much more. Upon completion, you'll spend an additional 3 weeks in your market (whenever possible) working directly in a cafe. Prior to opening your doors, we will help train your staff and assist you in all aspects of opening your store. On-The-Job Training: 144 hours Classroom Training: 86 hours Additional Training: On-the-job training
Support
Sertinos Coffee Shops
Biggby Coffee All throughout the franchise process, you will have the ongoing support and expertise of our staff. This comes in many forms of assistance: site selection, lease negotiation, business plan format and wording, build out and equipment recommendations, etc...Once open, you then have access to numerous support programs ranging from quarterly visits, mystery shops, customer surveys, our Franchise Resource Center and many other things, including ongoing contact with our staff and support team. Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Proprietary Software Franchisee Intranet Platform
Marketing
Sertinos Coffee Shops
Biggby Coffee BIGGBY COFFEE has an annual promotions calendar for in-store marketing of beverages, food items and merchandise - all designed to grab your customer's attention. BIGGBY also designs and develops advertising materials for direct mail, billboards and print media, as well as radio commercials. BIGGBY's Marketing Department is also available to answer questions, assist you through your Grand Opening and help design and develop custom programs to expand your customer base and increase your sales. Co-op Advertising Ad Templates Regional Advertising Social media Email marketing Loyalty program/app
Operations
Sertinos Coffee Shops
Biggby Coffee Absentee Ownership Allowed Number of Employees Required to Run: 15

Expansion Plans

US Expansion
Sertinos Coffee Shops
Biggby Coffee
Canada Expansion
Sertinos Coffee Shops
Biggby Coffee
International Expansion
Sertinos Coffee Shops
Biggby Coffee