Start-Up Costs and Fees |
||
| Scotts LawnService | NaturaLawn | |
| Investment | 86700 - 406900 | 47500 - 112650 |
| Franchise Fee | 0 | |
| Royalty Fee | 6-10% | 7-9% |
| Advertising Fee | none | |
| Year Founded | 1984 | 1987 |
| Year Franchised | 1985 | 1989 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Scotts LawnService | NaturaLawn | |
| Experience | General business experience | General business experience Sales and management experience |
Financing Options |
||
| Scotts LawnService | NaturaLawn | |
| Franchise Fees | Yes | No |
| Start-up Costs | No | No |
| Equipment | No | No |
| Inventory | Yes | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Scotts LawnService | NaturaLawn | |
| Training | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location | |
| Support | Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | Co-op advertising, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | Franchise can be run from home. 13% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 10 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) | 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) |
Expansion Plans |
||
| Scotts LawnService | NaturaLawn | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Scotts LawnService | |
| NaturaLawn | |
| Franchise Fee | |
| Scotts LawnService | |
| NaturaLawn | |
| Royalty Fee | |
| Scotts LawnService | 6-10% |
| NaturaLawn | 7-9% |
| Advertising Fee | |
| Scotts LawnService | |
| NaturaLawn | none |
| Year Founded | |
| Scotts LawnService | 1984 |
| NaturaLawn | 1987 |
| Year Franchised | |
| Scotts LawnService | 1985 |
| NaturaLawn | 1989 |
| Term Of Agreement | |
| Scotts LawnService | 10 years |
| NaturaLawn | 5 years |
| Renewal Fee | |
| Scotts LawnService | Based on franchise fee |
| NaturaLawn | |
Business Experience Requirements |
|
| Experience | |
| Scotts LawnService | General business experience |
| NaturaLawn | General business experience Sales and management experience |
Financing Options |
|
| Franchise Fees | |
| Scotts LawnService | Yes |
| NaturaLawn | Yes |
| Start-up Costs | |
| Scotts LawnService | |
| NaturaLawn | |
| Equipment | |
| Scotts LawnService} | |
| NaturaLawn | |
| Inventory | |
| Scotts LawnService | |
| NaturaLawn | |
| Receivables | |
| Scotts LawnService | |
| NaturaLawn | |
| Payroll | |
| Scotts LawnService | |
| NaturaLawn | |
Training & Support |
|
| Training | |
| Scotts LawnService | |
| NaturaLawn | On-The-Job Training: 51-90 hours Classroom Training: 24-40 hours Additional Training: At regional location |
| Support | |
| Scotts LawnService | Meetings, Toll-free phone line, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| NaturaLawn | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software |
| Marketing | |
| Scotts LawnService | Co-op advertising, National media, Regional advertising |
| NaturaLawn | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing |
| Operations | |
| Scotts LawnService | Franchise can be run from home. 13% of all franchisees own more than one unit Number of employees needed to run franchised unit: 3 - 10 Absentee ownership of franchise is allowed. (95% of current franchisees are owner/operators) |
| NaturaLawn | 16% of all franchisees own more than one unit Number of employees needed to run franchised unit: 2 - 6 Absentee ownership of franchise is allowed. (97% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Scotts LawnService | |
| NaturaLawn | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Scotts LawnService | 0 |
| NaturaLawn | |
| International Expansion | |
| Scotts LawnService | |
| NaturaLawn | |