Start-Up Costs and Fees |
||
| Row House | Planet Fitness | |
| Investment | 257700 - 475800 | 968100 - 4113000 |
| Franchise Fee | ||
| Royalty Fee | 7% | 7% of Gross Membership Fees |
| Advertising Fee | 2% | 9% |
| Year Founded | 2015 | 1992 |
| Year Franchised | 2017 | 2003 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Row House | Planet Fitness | |
| Experience | ||
Financing Options |
||
| Row House | Planet Fitness | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Row House | Planet Fitness | |
| Training | On-The-Job Training: 1 hour Classroom Training: 22 hours Additional Training: Manager training | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | Purchasing Co-ops Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | Number of Employees Required to Run: 8 | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
||
| Row House | Planet Fitness | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Row House | |
| Planet Fitness | |
| Franchise Fee | |
| Row House | |
| Planet Fitness | |
| Royalty Fee | |
| Row House | 7% |
| Planet Fitness | 7% of Gross Membership Fees |
| Advertising Fee | |
| Row House | 2% |
| Planet Fitness | 9% |
| Year Founded | |
| Row House | 2015 |
| Planet Fitness | 1992 |
| Year Franchised | |
| Row House | 2017 |
| Planet Fitness | 2003 |
| Term Of Agreement | |
| Row House | |
| Planet Fitness | 10 years |
| Renewal Fee | |
| Row House | |
| Planet Fitness | |
Business Experience Requirements |
|
| Experience | |
| Row House | |
| Planet Fitness | |
Financing Options |
|
| Franchise Fees | |
| Row House | |
| Planet Fitness | |
| Start-up Costs | |
| Row House | |
| Planet Fitness | |
| Equipment | |
| Row House} | |
| Planet Fitness | |
| Inventory | |
| Row House | |
| Planet Fitness | |
| Receivables | |
| Row House | |
| Planet Fitness | |
| Payroll | |
| Row House | |
| Planet Fitness | |
Training & Support |
|
| Training | |
| Row House | On-The-Job Training: 1 hour Classroom Training: 22 hours Additional Training: Manager training |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| Support | |
| Row House | Purchasing Co-ops Newsletter Meetings/Conventions Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| Marketing | |
| Row House | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| Operations | |
| Row House | Number of Employees Required to Run: 8 |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Row House | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| Canada Expansion | |
| Row House | |
| Planet Fitness | |
| International Expansion | |
| Row House | |
| Planet Fitness | |