Start-Up Costs and Fees |
||
| Rockin' Baja Lobster | Shuckin' Shack | |
| Investment | 240400 - 1200000 | 252700 - 841750 |
| Franchise Fee | ||
| Royalty Fee | 5% | 3.5-5.5% |
| Advertising Fee | 1.50% | |
| Year Founded | 1992 | 2007 |
| Year Franchised | 2004 | 2014 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Rockin' Baja Lobster | Shuckin' Shack | |
| Experience | Industry experience General business experience | |
Financing Options |
||
| Rockin' Baja Lobster | Shuckin' Shack | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Rockin' Baja Lobster | Shuckin' Shack | |
| Training | On-The-Job Training: 80 hours Classroom Training: 64 hours | |
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | Co-op advertising, National media, Regional advertising | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 20 |
Expansion Plans |
||
| Rockin' Baja Lobster | Shuckin' Shack | |
| US Expansion | ||
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
| Franchise Fee | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
| Royalty Fee | |
| Rockin' Baja Lobster | 5% |
| Shuckin' Shack | 3.5-5.5% |
| Advertising Fee | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | 1.50% |
| Year Founded | |
| Rockin' Baja Lobster | 1992 |
| Shuckin' Shack | 2007 |
| Year Franchised | |
| Rockin' Baja Lobster | 2004 |
| Shuckin' Shack | 2014 |
| Term Of Agreement | |
| Rockin' Baja Lobster | 10 years |
| Shuckin' Shack | |
| Renewal Fee | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
Business Experience Requirements |
|
| Experience | |
| Rockin' Baja Lobster | Industry experience General business experience |
| Shuckin' Shack | |
Financing Options |
|
| Franchise Fees | |
| Rockin' Baja Lobster | No |
| Shuckin' Shack | No |
| Start-up Costs | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
| Equipment | |
| Rockin' Baja Lobster} | |
| Shuckin' Shack | |
| Inventory | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
| Receivables | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
| Payroll | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
Training & Support |
|
| Training | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | On-The-Job Training: 80 hours Classroom Training: 64 hours |
| Support | |
| Rockin' Baja Lobster | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Shuckin' Shack | Ongoing Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Rockin' Baja Lobster | Co-op advertising, National media, Regional advertising |
| Shuckin' Shack | Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Rockin' Baja Lobster | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
| Shuckin' Shack | Absentee Ownership Allowed Number of Employees Required to Run: 20 |
Expansion Plans |
|
| US Expansion | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |
| Canada Expansion | |
| Rockin' Baja Lobster | 0 |
| Shuckin' Shack | |
| International Expansion | |
| Rockin' Baja Lobster | |
| Shuckin' Shack | |