Start-Up Costs and Fees |
||
| Rockin' Baja Lobster | Desert Moon-Fresh Mexican Grille | |
| Investment | 240400 - 1200000 | 264500 - 454000 |
| Franchise Fee | 0 | |
| Royalty Fee | 5% | 5% |
| Advertising Fee | ||
| Year Founded | 1992 | 1992 |
| Year Franchised | 2004 | 1999 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Rockin' Baja Lobster | Desert Moon-Fresh Mexican Grille | |
| Experience | Industry experience General business experience | Industry experience |
Financing Options |
||
| Rockin' Baja Lobster | Desert Moon-Fresh Mexican Grille | |
| Franchise Fees | No | No |
| Start-up Costs | No | Yes |
| Equipment | No | Yes |
| Inventory | No | No |
| Receivables | No | No |
| Payroll | No | No |
Training & Support |
||
| Rockin' Baja Lobster | Desert Moon-Fresh Mexican Grille | |
| Training | ||
| Support | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | Co-op advertising, National media, Regional advertising | Co-op advertising, Ad slicks, Regional advertising |
| Operations | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
||
| Rockin' Baja Lobster | Desert Moon-Fresh Mexican Grille | |
| US Expansion | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, | |
| Canada Expansion | 0 | |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
| Franchise Fee | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
| Royalty Fee | |
| Rockin' Baja Lobster | 5% |
| Desert Moon-Fresh Mexican Grille | 5% |
| Advertising Fee | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
| Year Founded | |
| Rockin' Baja Lobster | 1992 |
| Desert Moon-Fresh Mexican Grille | 1992 |
| Year Franchised | |
| Rockin' Baja Lobster | 2004 |
| Desert Moon-Fresh Mexican Grille | 1999 |
| Term Of Agreement | |
| Rockin' Baja Lobster | 10 years |
| Desert Moon-Fresh Mexican Grille | 15 years |
| Renewal Fee | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
Business Experience Requirements |
|
| Experience | |
| Rockin' Baja Lobster | Industry experience General business experience |
| Desert Moon-Fresh Mexican Grille | Industry experience |
Financing Options |
|
| Franchise Fees | |
| Rockin' Baja Lobster | No |
| Desert Moon-Fresh Mexican Grille | No |
| Start-up Costs | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
| Equipment | |
| Rockin' Baja Lobster} | |
| Desert Moon-Fresh Mexican Grille | |
| Inventory | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
| Receivables | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
| Payroll | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
Training & Support |
|
| Training | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |
| Support | |
| Rockin' Baja Lobster | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations, Purchasing cooperatives |
| Desert Moon-Fresh Mexican Grille | Newsletter, Meetings, Toll-free phone line, Grand opening, Internet, Field operations/evaluations, Purchasing cooperatives |
| Marketing | |
| Rockin' Baja Lobster | Co-op advertising, National media, Regional advertising |
| Desert Moon-Fresh Mexican Grille | Co-op advertising, Ad slicks, Regional advertising |
| Operations | |
| Rockin' Baja Lobster | International franchisees required to buy multiple units/master licenses; 100%% of all franchisees own more than one unit Absentee ownership of franchise is allowed. (75% of current franchisees are owner/operators) |
| Desert Moon-Fresh Mexican Grille | 66% of all franchisees own more than one unit Number of employees needed to run franchised unit: 10 Absentee ownership of franchise is allowed. (80% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | Alaska, Alabama, Arkansas, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Hawaii, Iowa, Idaho, Illinois, Indiana, Kansas, Kentucky, Louisiana, Massachusetts, Maryland, Maine, Michigan, Minnesota, Missouri, Mississippi, Montana, Nebraska, North Carolina, North Dakota, New Hampshire, New Jersey, New Mexico, Nevada, New York, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Vermont, Washington, Wisconsin, West Virginia, Wyoming, |
| Canada Expansion | |
| Rockin' Baja Lobster | 0 |
| Desert Moon-Fresh Mexican Grille | |
| International Expansion | |
| Rockin' Baja Lobster | |
| Desert Moon-Fresh Mexican Grille | |