Rita's vs Wendy's Milk Bar Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Rita's vs Wendy's Milk Bar including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Rita's Wendy's Milk Bar
Investment 15100 - 435000 100000 - 210000
Franchise Fee 0
Royalty Fee 6.50%
Advertising Fee 3%
Year Founded 1984 1979
Year Franchised 1989 0
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Rita's Wendy's Milk Bar
Experience Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee.

Financing Options
  Rita's Wendy's Milk Bar
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Rita's Wendy's Milk Bar
Training 5 days at Cool University and 4 days on site When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.
Support Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees.
Marketing Ad slicks, National media, Regional advertising As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics.
Operations 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time

Expansion Plans
  Rita's Wendy's Milk Bar
US Expansion Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia
Canada Expansion
International Expansion Australia, New Zealand

Start-Up Costs and Fees Mobile
Investment
Rita's
Wendy's Milk Bar
Franchise Fee
Rita's
Wendy's Milk Bar
Royalty Fee
Rita's 6.50%
Wendy's Milk Bar
Advertising Fee
Rita's 3%
Wendy's Milk Bar
Year Founded
Rita's 1984
Wendy's Milk Bar 1979
Year Franchised
Rita's 1989
Wendy's Milk Bar 0
Term Of Agreement
Rita's 10 years
Wendy's Milk Bar
Renewal Fee
Rita's 50% of current franchise fee
Wendy's Milk Bar


Business Experience Requirements
Experience
Rita's
Wendy's Milk Bar Wendys franchisees take a hands-on approach to their business yet they understand the importance of following procedure and working within the Wendys system. Our franchisees are friendly, outgoing and determined to succeed. They love making other people happy and they are always positive and enthusiastic. Our franchisees understand the importance of customer service and building strong community relations. They are strong team leaders and they relate well to their staff. In fact, we often talk about our franchisees as having pink blood they live and breathe the Wendys brand; the outcome of which is almost always reflected in their success. If this sounds like you, then you're already well on your way to meeting the needs of becoming a Wendys franchisee.

Financing Options
 
Franchise Fees
Rita's No
Wendy's Milk Bar No
Start-up Costs
Rita's
Wendy's Milk Bar
Equipment
Rita's}
Wendy's Milk Bar
Inventory
Rita's
Wendy's Milk Bar
Receivables
Rita's
Wendy's Milk Bar
Payroll
Rita's
Wendy's Milk Bar

Training & Support
Training
Rita's 5 days at Cool University and 4 days on site
Wendy's Milk Bar When you join the Wendys franchise, your first step will be to take part in our franchisee training program where you'll learn about the Wendys philosophy and business approach as well as how to operate your store. The training program includes: *Three weeks of in-store training with an accredited trainer (before your store opens its doors) *One week at our National Support Office where you'll learn about the retail and management skills which underpin Wendys success We also provide ongoing assistance with staff recruitment programs and staff training, including customer service training and other management service programs.
Support
Rita's Cool Support Center, newsletter, meetings, toll-free phone line, grand opening, security/safety procedures, field operations/evaluations
Wendy's Milk Bar Wendys Private Website is a key resource for our franchise family. It contains a wealth of information and tools designed to make your life easier. In addition to our confidential Product, Operational and Local Area Marketing manuals, the site contains valuable business tools such as Wendys business planning and promotional plans. It also incorporates important news, promotional briefs and links to order merchandise, posters and vouchers online. As a franchisee, you'll be given your own Wendys email address, enabling you to contact head office and to keep in touch with other franchisees.
Marketing
Rita's Ad slicks, National media, Regional advertising
Wendy's Milk Bar As a national network, we have developed a strong brand position in an increasingly cluttered and competitive environment. Keeping Wendys at the forefront of customer minds is an essential part of our success. To do this, we work with leading advertising and communications agencies to implement compelling advertising and marketing campaigns all designed to achieve excellent cut-through within our key target demographics.
Operations
Rita's 50% of all franchisees own more than one unit Number of employees needed to run franchised unit: average 2 full-time, 15 part-time
Wendy's Milk Bar

Expansion Plans
US Expansion
Rita's Connecticut, Illinois, Indiana, Kentucky, Massachusetts, New Hampshire, New York, North Carolina, Ohio, Rhode Island, South Carolina, Tennessee, West Virginia
Wendy's Milk Bar
Canada Expansion
Rita's
Wendy's Milk Bar
International Expansion
Rita's
Wendy's Milk Bar Australia, New Zealand