Start-Up Costs and Fees |
||
| Red Rooster | El Pollo Loco | |
| Investment | 370000 - 900000 | 900000 - 1755000 |
| Franchise Fee | ||
| Royalty Fee | 2%-3%-4% | |
| Advertising Fee | ||
| Year Founded | 1972 | 1975 |
| Year Franchised | 1979 | 1980 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Red Rooster | El Pollo Loco | |
| Experience | We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis. | |
Financing Options |
||
| Red Rooster | El Pollo Loco | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Red Rooster | El Pollo Loco | |
| Training | * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support | |
| Support | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations | |
| Marketing | Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) | |
| Operations | Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) | |
Expansion Plans |
||
| Red Rooster | El Pollo Loco | |
| US Expansion | Arizona, California, Nevada, Texas, | |
| Canada Expansion | 0 | 0 |
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Red Rooster | |
| El Pollo Loco | |
| Franchise Fee | |
| Red Rooster | |
| El Pollo Loco | |
| Royalty Fee | |
| Red Rooster | |
| El Pollo Loco | 2%-3%-4% |
| Advertising Fee | |
| Red Rooster | |
| El Pollo Loco | |
| Year Founded | |
| Red Rooster | 1972 |
| El Pollo Loco | 1975 |
| Year Franchised | |
| Red Rooster | 1979 |
| El Pollo Loco | 1980 |
| Term Of Agreement | |
| Red Rooster | 10 x 10 years for new Freestander |
| El Pollo Loco | 20 years |
| Renewal Fee | |
| Red Rooster | |
| El Pollo Loco | |
Business Experience Requirements |
|
| Experience | |
| Red Rooster | |
| El Pollo Loco | We require a minimum of five years of experience as an owner/operator within the restaurant industry. You must also live in the area of development in order to manage the restaurant on a daily basis. |
Financing Options |
|
| Franchise Fees | |
| Red Rooster | |
| El Pollo Loco | |
| Start-up Costs | |
| Red Rooster | |
| El Pollo Loco | |
| Equipment | |
| Red Rooster} | |
| El Pollo Loco | |
| Inventory | |
| Red Rooster | |
| El Pollo Loco | |
| Receivables | |
| Red Rooster | |
| El Pollo Loco | |
| Payroll | |
| Red Rooster | |
| El Pollo Loco | |
Training & Support |
|
| Training | |
| Red Rooster | |
| El Pollo Loco | * Seven weeks pre-opening training for franchisee and restaurant managers * Franchise training consultants offering ongoing training programs for crew and management * Complete restaurant-opening support |
| Support | |
| Red Rooster | |
| El Pollo Loco | Meetings, Toll-free phone line, Grand opening, Internet, Security/safety procedures, Field operations/evaluations |
| Marketing | |
| Red Rooster | |
| El Pollo Loco | Has a proven history of successful marketing Is aligned with award-winning advertising agencies Utilizes a strategic approach to building a strong brand Is focused on driving traffic and sales profitably We provide a full array of targeted advertising tools and marketing plans to build awareness and drive customers into our restaurants through: Innovative marketing and advertising campaign Development and execution of bilingual promotional strategies Product innovation to fuel sustained growth Support for grand openings Marketing plans tailored to each market's needs Effective communication and support of franchisees' needs Access to El Pollo Loco's online LSM toolkit (at franchisees disposal) |
| Operations | |
| Red Rooster | |
| El Pollo Loco | Franchisees required to buy multiple units/master licenses; 40% of all franchisees own more than one unit Number of employees needed to run franchised unit: 25 Absentee ownership of franchise is NOT allowed. (100% of current franchisees are owner/operators) |
Expansion Plans |
|
| US Expansion | |
| Red Rooster | |
| El Pollo Loco | Arizona, California, Nevada, Texas, |
| Canada Expansion | |
| Red Rooster | 0 |
| El Pollo Loco | 0 |
| International Expansion | |
| Red Rooster | |
| El Pollo Loco | |