Profile by Sanford vs Planet Fitness Franchise Comparison

Below is an in-depth analysis and side-by-side comparison of Profile by Sanford vs Planet Fitness including start-up costs and fees, business experience requirements, training & support and financing options.

Start-Up Costs and Fees
  Profile by Sanford Planet Fitness
Investment 388500 - 634500 968100 - 4113000
Franchise Fee
Royalty Fee 5% 7% of Gross Membership Fees
Advertising Fee 2% 9%
Year Founded 2012 1992
Year Franchised 2014 2003
Term Of Agreement
Term Of Agreement
Renewal Fee


Business Experience Requirements
  Profile by Sanford Planet Fitness
Experience

Financing Options
  Profile by Sanford Planet Fitness
 
Franchise Fees No
Start-up Costs No
Equipment No
Inventory No
Receivables No
Payroll No

Training & Support
  Profile by Sanford Planet Fitness
Training On-The-Job Training: 228 hours Classroom Training: 32 hours Additional Training: 15 hours annually * Available at headquarters: 2 weeks * At franchisee's location: as needed
Support Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app * Co-op advertising * Ad slicks * Regional advertising
Operations Number of Employees Required to Run: 5 * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans
  Profile by Sanford Planet Fitness
US Expansion Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
International Expansion

Start-Up Costs and Fees Mobile
Investment
Profile by Sanford
Planet Fitness
Franchise Fee
Profile by Sanford
Planet Fitness
Royalty Fee
Profile by Sanford 5%
Planet Fitness 7% of Gross Membership Fees
Advertising Fee
Profile by Sanford 2%
Planet Fitness 9%
Year Founded
Profile by Sanford 2012
Planet Fitness 1992
Year Franchised
Profile by Sanford 2014
Planet Fitness 2003
Term Of Agreement
Profile by Sanford
Planet Fitness 10 years
Renewal Fee
Profile by Sanford
Planet Fitness


Business Experience Requirements
Experience
Profile by Sanford
Planet Fitness

Financing Options
 
Franchise Fees
Profile by Sanford
Planet Fitness
Start-up Costs
Profile by Sanford
Planet Fitness
Equipment
Profile by Sanford}
Planet Fitness
Inventory
Profile by Sanford
Planet Fitness
Receivables
Profile by Sanford
Planet Fitness
Payroll
Profile by Sanford
Planet Fitness

Training & Support
Training
Profile by Sanford On-The-Job Training: 228 hours Classroom Training: 32 hours Additional Training: 15 hours annually
Planet Fitness * Available at headquarters: 2 weeks * At franchisee's location: as needed
Support
Profile by Sanford Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Field Operations Site Selection Proprietary Software Franchisee Intranet Platform
Planet Fitness * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives
Marketing
Profile by Sanford Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app
Planet Fitness * Co-op advertising * Ad slicks * Regional advertising
Operations
Profile by Sanford Number of Employees Required to Run: 5
Planet Fitness * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators)

Expansion Plans
US Expansion
Profile by Sanford Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Planet Fitness Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming
Canada Expansion
Profile by Sanford Nationwide, Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Quebec, Saskatchewan, Yukon Territory
Planet Fitness
International Expansion
Profile by Sanford
Planet Fitness