Start-Up Costs and Fees |
||
| Planet Fitness | The Max Challenge | |
| Investment | 968100 - 4113000 | 131868 - 280592 |
| Franchise Fee | ||
| Royalty Fee | 7% of Gross Membership Fees | 6% |
| Advertising Fee | 9% | 2% |
| Year Founded | 1992 | 2011 |
| Year Franchised | 2003 | 2013 |
| Term Of Agreement | ||
| Term Of Agreement | ||
| Renewal Fee | ||
Business Experience Requirements |
||
| Planet Fitness | The Max Challenge | |
| Experience | ||
Financing Options |
||
| Planet Fitness | The Max Challenge | |
| Franchise Fees | No | |
| Start-up Costs | No | |
| Equipment | No | |
| Inventory | No | |
| Receivables | No | |
| Payroll | No | |
Training & Support |
||
| Planet Fitness | The Max Challenge | |
| Training | * Available at headquarters: 2 weeks * At franchisee's location: as needed | On-The-Job Training: 18 hours Classroom Training: 40 hours Additional Training: Ongoing virtual training |
| Support | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | * Co-op advertising * Ad slicks * Regional advertising | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) | Absentee Ownership Allowed Number of Employees Required to Run: 2 |
Expansion Plans |
||
| Planet Fitness | The Max Challenge | |
| US Expansion | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming | |
| Canada Expansion | ||
| International Expansion |
Start-Up Costs and Fees Mobile |
|
| Investment | |
| Planet Fitness | |
| The Max Challenge | |
| Franchise Fee | |
| Planet Fitness | |
| The Max Challenge | |
| Royalty Fee | |
| Planet Fitness | 7% of Gross Membership Fees |
| The Max Challenge | 6% |
| Advertising Fee | |
| Planet Fitness | 9% |
| The Max Challenge | 2% |
| Year Founded | |
| Planet Fitness | 1992 |
| The Max Challenge | 2011 |
| Year Franchised | |
| Planet Fitness | 2003 |
| The Max Challenge | 2013 |
| Term Of Agreement | |
| Planet Fitness | 10 years |
| The Max Challenge | |
| Renewal Fee | |
| Planet Fitness | |
| The Max Challenge | |
Business Experience Requirements |
|
| Experience | |
| Planet Fitness | |
| The Max Challenge | |
Financing Options |
|
| Franchise Fees | |
| Planet Fitness | No |
| The Max Challenge | No |
| Start-up Costs | |
| Planet Fitness | |
| The Max Challenge | |
| Equipment | |
| Planet Fitness} | |
| The Max Challenge | |
| Inventory | |
| Planet Fitness | |
| The Max Challenge | |
| Receivables | |
| Planet Fitness | |
| The Max Challenge | |
| Payroll | |
| Planet Fitness | |
| The Max Challenge | |
Training & Support |
|
| Training | |
| Planet Fitness | * Available at headquarters: 2 weeks * At franchisee's location: as needed |
| The Max Challenge | On-The-Job Training: 18 hours Classroom Training: 40 hours Additional Training: Ongoing virtual training |
| Support | |
| Planet Fitness | * Newsletter * Meetings * Toll-free phone line * Grand opening * Internet * Security/safety procedures * Field operations/evaluations * Purchasing cooperatives |
| The Max Challenge | Purchasing Co-ops Newsletter Meetings/Conventions Toll-Free Line Grand Opening Online Support Security/Safety Procedures Field Operations Site Selection Proprietary Software Franchisee Intranet Platform |
| Marketing | |
| Planet Fitness | * Co-op advertising * Ad slicks * Regional advertising |
| The Max Challenge | Co-op Advertising Ad Templates National Media Regional Advertising Social media SEO Website development Email marketing Loyalty program/app |
| Operations | |
| Planet Fitness | * 40% of all franchisees own more than one unit * Absentee ownership of franchise is allowed. (70% of current franchisees are owner/operators) |
| The Max Challenge | Absentee Ownership Allowed Number of Employees Required to Run: 2 |
Expansion Plans |
|
| US Expansion | |
| Planet Fitness | Nationwide, Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District of Columbia, Florida, Georgia, Guam, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming |
| The Max Challenge | |
| Canada Expansion | |
| Planet Fitness | |
| The Max Challenge | |
| International Expansion | |
| Planet Fitness | |
| The Max Challenge | |